Emporio Armani launched Because It’s You in June 2017, paired with Stronger With You for men. Anne Flipo composed a fruity floral: raspberry and neroli on top, rose absolute at the heart, vanilla, musks and patchouli in the base. According to the house, the cap draws on the two rings Giorgio Armani wore. Kleo finds it a pleasant, light juice, cut out for young women.
Kleo finds a pretty fruity floral water, pleasant, fresh and light, not sweet at all, meant for young women.
Olfastory’s review
Kleo, August 2017
In August 2017, Kleo, of the blog kleo beauté, admits that commercial perfumery inspires her less and less. For anyone who chooses a perfume on its advertising, its scent and its bottle, Because It’s You nonetheless has everything to win them over, she writes.
She advises against looking for any link between the story told and the juice, a pretty fruity floral water that reminds her of Viktor & Rolf’s Flowerbomb Bloom. She finds it pleasant, fresh and light, not sweet at all, and sees it for young women aged fifteen to twenty-five.