Emporio Armani launched Because It’s You in June 2017, paired with Stronger With You for men. Anne Flipo composed a fruity floral: raspberry and neroli on top, rose absolute at the heart, vanilla, musks and patchouli in the base. According to the house, the cap draws on the two rings Giorgio Armani wore. Kleo finds it a pleasant, light juice, cut out for young women.
A short, square bottle with the curves of hips, designed by Giorgio Armani, topped with a nickel-plated sphere and a spiral of intertwined rings.
Giorgio Armani designed both bottles of the duo himself with the body in mind. The one for Because It’s You, shorter and squarer than the masculine one, curves like hips; the Stronger With You bottle evokes shoulders.
A spiral of intertwined rings wraps the neck and replaces the “o” of “You” in the name written on the glass. The house sees two bodies entwined, and links this double ring to the two rings the designer wore, his own and Sergio Galeotti’s.
The cap is the work of RPC Bramlage Marolles: an ABS sphere electroplated in bright nickel for Because It’s You, in black chrome for the man’s version, extended by an electroplated spiral that winds around the neck.
Offered at launch in 30, 50 and 100 ml, it is sold in France by Armani in 50 and 100 ml.