Air Di Gioia is a fragrance that came into being six years after the release of the emblematic Acqua Di Gioia. If the first celebrated water, this one pays tribute to air. It thus fits into a collection paying homage to nature and its riches. It aims to be both airy and uplifting, enhancing women with a sun-kissed and fresh accord.
After releasing the feminine alter ego of Acqua di Gio in 2010 under the name Acqua di Gioia, the house of Armani chose to create a fragrance range that would exhale the same natural, marine scents as their predecessor. Still composed by Dominique Ropion, Aria di Gioia (Air di Gioia) and Sun di Gioia would offer new journeys along the Mediterranean coasts favored by master Giorgio Armani.
Air di Gioia, or the perfumed song of the wind by Dominique Ropion for Armani
Acqua di Gio, a revolutionary fragrance composed by Alberto Morillas in 1996. A pared-down fragrance that came to upend all the possibilities in the field of masculine perfumery. So much so that it would quickly become one of the house's bestsellers and would give rise to a feminine bottle, Acqua di Gio for women, whose success was unfortunately more short-lived.
Nevertheless, the house of Armani did not abandon the challenge of creating a feminine alter ego for Acqua di Gio that would hold its own. It was Dominique Ropion's composition, Acqua di Gioia, that brilliantly met the challenge with its citrus and woody accords. Dominique Ropion then proposed to Armani two new compositions to the one that would become a true trilogy of joy and natural elements with Air di Gioia (Aria di Gioia) and Sun di Gioia.
Air di Gioia set out to give scent to a sea breeze that is at once uplifting, luminous and sharp. The chosen ingredients would give pride of place to natural essences as well as to the raw materials favored by Dominique Ropion, with the aim of creating fragrances that pay tribute to the plant and olfactory beauties of nature.
Acqua di Gioia, Sun di Gioia and Air di Gioia create the trilogy of Giorgio Armani fragrances rooted in its reconnection with nature, according to Giorgio Armani.
Air di Gioia and the tribute to orange blossom, jasmine and sandalwood so dear to perfumer Dominique Ropion
Whether for Acqua di Gio or Acqua di Gioia, for Sun di Gioia or Air di Gioia, all the perfumers behind these beautiful compositions, as we have seen, wanted to capture the finest natural essences of the seaside.
In Air di Gioia, natural ingredients are predominant and, moreover, are particularly telling of Dominique Ropion's compositional style. Indeed, beyond the sharp citrus of pink pepper at the opening of Air du Gioia, the heart is filled with delicate garden flowers as well as beautiful exotic and sun-kissed floral notes in the form of ylang-ylang and orange blossom. Orange blossom, which Dominique Ropion adores for its great richness, which unfolds its facets from the purest innocence to the most poisonous charms—a feat.
As for the oriental depths of this majestic wind of Air di Gioia, which turns into a torrid wind through sensual, woody notes, the perfumer's signature can also be found there. Indeed, between patchouli notes and white musks, sandalwood appears to enhance these woody notes since it is, according to Dominique Ropion, one of the most voluptuous materials in perfumery outside of animalic notes.
Although very much marked by its author, Air di Gioia is nonetheless a beautiful marine oriental, or a floral chypre, that managed to feminize with delicacy and boldness the powerful marine accords of Acqua di Gio and Acqua di Gioia, its magnificent predecessors.
The Acqua Di Gioia fragrance collection aims to celebrate women and nature. It takes us on an exhilarating escape during which the senses awaken. If the very first installment of this set of fragrances celebrated water, it seems that the house of Armani decided this time to put air in the spotlight. Indeed, in this spring of 2016, Air Di Gioia presents itself as a lighter and airier juice than ever. It could well become the ideal companion for summer.
Armani's Acqua Di Gioia collection
Acqua Di Gioia is a fragrance that came into being in 2010. It is described as an essence of joy extracted from the very heart of nature. It draws inspiration in particular from the distant islands where Giorgio Armani liked to recharge. It depicts a landscape made of lush nature and fertility. This reveals its power through feminine identity. Thanks to this fragrance, women felt more serene than ever. They faced their daily lives with ease and felt in perfect harmony with their environment. This fragrance collection signed by Armani heightens the exaltation of the senses. With it, nature turns into a kind of second skin. It is in this continuity that Air Di Gioia makes its appearance. Whereas water and women once formed a single entity, women now feel freer than ever, and above all more airy.
The new Air Di Gioia
Air Di Gioia is the fragrance of an unpredictable woman. It symbolizes the breeze and plays with freshness. In this sense, it is ideal for accompanying hot summer days. Its scent opens with a marine sensation from the smell of salt. This uncommon ingredient is then followed by a very floral heart. Air Di Gioia notably brims with peony, a tender plant almost evoking the vegetal scent of rose freshly weighed down with morning dew. Then, the whole evolves toward a woodier base. Air Di Gioia notably includes cypress, a tree with a typically Mediterranean scent. It releases a tonic, aromatic and camphorous scent. This is even slightly citrus and thus releases a deep vivacity. Finally, the whole closes on a scent of patchouli. This only increases the intensity and depth of the whole. This chypre and floral fragrance is contained in a bottle faithful to the aesthetic of its predecessor. It adopts the same curved lines. In this sense, it is particularly feminine. Its design resembles a drop of water evaporating into the air. While it was once tinted emerald green, it is now light blue. Moreover, this case is adorned with a droplet blown into the glass, sealing this bottle with great elegance. Only its name is now inscribed in finer lettering, which only heightens the elegance of the whole. Just like its predecessor, Air Di Gioia is a fragrance that is very pleasant to wear, giving off a sensation of cleanliness and freshness ideal for warm weather.