In 1993, the house of Rochas decided to offer a first fragrance to men. It was the men's version of the timeless Eau de Rochas. Then, Rochas Man was created a few years later, in 1999, as if to address the men of the new millennium. With the bold design of its bottle and its oriental and woody scent, this fragrance did not go unnoticed. In 2023, Rochas decided to bring it back into the spotlight in an even more suave and addictive edition. This is how Rochas Man Intense came about.
In the field of perfumery, the house of Rochas earned a place of choice in 1970, by creating the timeless Eau de Rochas. Then, addressing men once again in 1999, it developed Rochas Man. In a true burst of modernity, this fragrance was presented in a glass case with an atypical design. In 2023, a new derivative of this cult scent came onto the scene. This time, it is Rochas Man Intense. Its scent changes, but its bottle, on the other hand, remains largely the same as its predecessor. Only its color is transformed. Here is a breakdown of this unusual appearance.
The avant-garde and surprising silhouette of the Rochas Man Intense bottle
While most perfume bottles are square, rectangular or cylindrical, the house of Rochas clearly saw things differently. Rochas Man Intense reveals itself in a triangular glass case, stretching upward like a dagger of modern times. Thoroughly contemporary, despite having been created in 1999, it is a surprising contemporary work of art. The bottle of Rochas Man Intense is not meant to leave anyone indifferent. It has a dense, curved body. Perfectly tapered, it offers a pleasant grip. What's more, it combines two highly tactile materials: frosted glass and brushed steel. Both come together and become one. Indeed, Rochas Man Intense has a bottle that fits into a base-cap. Unusual and innovative, this design is as practical as it is striking. As for size, Rochas Man Intense is only available in a single format, in a 100 ml spray bottle.
What is the symbolism of the triangle?
When it comes to bottle design, every shape carries its own meaning. Thus, with its triangular silhouette, Rochas Man Intense immediately sets the scene. This triangle, pointing upward, rests on a flat base. It instantly becomes a symbol of stability and balance. What's more, its upward elevation also reflects achievement, success and progress. The bottle of Rochas Man Intense heads in the direction of determination. It always aims higher. Indeed, the man who wears this fragrance is the author of his own success. He relies only on himself to move forward and grow. And this comes through clearly in the visual of this fragrance.
The pink hue of Rochas Man Intense
For Rochas Man Intense, this originally white bottle traded its purity for an unprecedented pink glow. This appears in its frosted glass, in transparency. Yet again, this is a particularly bold choice. Indeed, pink is usually reserved for women. It is a symbol of romance and poetry. Very few men's fragrances can boast of using it. Here, it is even much more intense on the cardboard box of this fragrance. The message is clear: Rochas Man Intense carries within it an androgynous side. It speaks to a man who is not afraid to reveal his vulnerabilities and the feminine facet of his temperament. He is simply nonconformist!