Ralph's Club, the new Woody fragrance from Ralph Lauren. 2021 is shaping up to be a landmark year for the house Ralph Lauren. The brand has just made a major announcement: Ralph's Club is a men's fragrance about to be launched, already presented as the house's greatest fragrance.
After slowing down in 2020 following the health crisis, the perfumery sector is rebounding strongly in 2021, with olfactory releases multiplying ahead of the September back-to-school season. In this context, Ralph Lauren makes a major announcement and claims to present the greatest fragrance in its history: Ralph's Club. But what is really behind this fragrance? What are its true strengths, and how is it so different from its predecessors? Here is our review.
Olfastory’s review
Very high-quality ingredients, worked in a noble manner
Let us start with the composition of Ralph's Club. First of all, this is a fragrance created by one of the best perfumers of our time: the celebrated Dominique Ropion. Obviously, for this highly anticipated release, the nose left nothing to chance. First, he chose ingredients renowned for their quality. Their origin was rigorously selected. Then, each raw material in Ralph's Club by Ralph Lauren was distilled so as to preserve the best of its odorous properties. Thus, a true flow of sensations emanates from this fragrance. Every whiff is a concentrate of pleasure and irreverence.
A sober bottle whose every detail has been carefully considered
As for the bottle, Ralph's Club by Ralph Lauren comes in a bottle of sober appearance, but bearing some unexpected details. At first glance, nothing is truly surprising, even though this glass case is adorned with an elegant masculine stature. Combining glass and metal, Ralph's Club combines strength and sensitivity. Its true authenticity lies more in its cap. It opens at an angle, through a mechanism similar to that of a lighter. Of course, the choice of this image was not made at random. The lighter is a very masculine accessory. It is also very often used by men in private clubs, and more particularly in the smoking rooms of the 1920s. And it is precisely there that the entire universe of Ralph's Club's advertising is set.
An extraordinary campaign signed Ralph Lauren
Finally, to get people talking, Ralph's Club by Ralph Lauren relied on a large-scale advertising campaign. This features several top models who have already walked for Ralph Lauren. At Ralph Lauren, we like to be authentic, states Alexandre Choueiri. We do not choose people for their fame. We choose them because they are people who are part of the Ralph Lauren world and who have worn Ralph Lauren since they were children, or who have a long history with the brand. We wanted a very diverse cast. The result of this virtual experience is particularly immersive. This new fragrance treats every customer of the house as a true VIP. More than ever, Ralph's Club by Ralph Lauren belongs firmly in the realm of fine perfumery.