Ralph's Club, the new Woody fragrance from Ralph Lauren. 2021 is shaping up to be a landmark year for the house Ralph Lauren. The brand has just made a major announcement: Ralph's Club is a men's fragrance about to be launched, already presented as the house's greatest fragrance.
Ralph's Club by Ralph Lauren is a fragrance presented as elegant and irreverent, made exclusively from ingredients distilled to their highest qualitative level. Signed by Dominique Ropion, it comes with a highly immersive virtual campaign. Already announced as the greatest fragrance from Ralph Lauren, it sets the bar very high and has every interest in living up to its promises so as not to disappoint the public. So, what about its bottle? What does the apparent simplicity of its bottle conceal? Analysis.
Black, an omnipresent and very elegant color
Let us start with the dominant color of this bottle: black. It is present both on the glass case of Ralph's Club by Ralph Lauren and on the cardboard packaging of this fragrance. Far from being chosen at random, it is the emblematic shade of tuxedos. Indeed, it is simply inconceivable to enter a luxury brand's private club without wearing its clothing... The bottle of Ralph's Club by Ralph Lauren therefore naturally dresses to the nines. It is designed in the image of an elegant man, a true gentleman about to experience an unforgettable night.
The combination of two contrasting materials: glass and steel
Black is far from the only element present on this bottle. It occupies a little more than half of the bottle, in its lower part. It covers a slightly translucent glass, letting light through, and faces an upper part made of steel. Here, two entirely contradictory elements attract one another. On one side, glass evokes elegance and fragility. It is designed in the image of a sensitive and refined man. Steel, on the other hand, proves much more robust and rigid. It symbolizes strength. Through this bottle, Ralph Lauren depicts the complexity of the masculine character.
Ralph's Club by Ralph Lauren, a bottle designed like a robust man
Note also that virility is omnipresent on this bottle, not only through the presence of steel, but also through the shape of the bottle. It has a sturdy, thick base, like feet firmly planted on the ground. The man who wears this fragrance stands proudly on his feet. Likewise, the bottle of Ralph's Club by Ralph Lauren has broad shoulders. Its square silhouette alone embodies all the virility of the Ralph Lauren man.
The unusual opening of the cap of Ralph's Club by Ralph Lauren
Finally, because it is meant to take us into a private club in the midst of the Roaring Twenties, the cap of Ralph's Club by Ralph Lauren opens in the same way as a lighter. Indeed, let us not forget that at that time it was entirely permitted, and very common, to smoke in clubs. These had smoking rooms, in which men would gather. Much more than a simple cap, this closure is a true symbol, like a testament to an era.
As for size, Ralph's Club by Ralph Lauren comes in three different sizes, in 30, 50 and 100 ml spray bottles.