Whether in the world of fashion or that of perfumery, Paco Rabanne has always shown itself to be highly avant-garde.
In every art form, some creators go for ease, while others stand out as true pioneers. Perfumery, however, is the result of genuine artistic work. Certain figures in this field have unilaterally upended genres and overturned trends. Among them: Paco Rabanne. Whether in terms of bottle design or olfaction, the house has never hesitated to go where it was not expected and to surprise its audience. Once again, in 2021, Paco Rabanne innovates. Thus it gives rise to Phantom, the first connected fragrance in history. Here is our review of it.
Olfastory’s review
Phantom by Paco Rabanne, a bottle on the verge of revolutionizing perfumery
Phantom by Paco Rabanne is a fragrance unique of its kind, which has a particularly surprising bottle. Moreover, it is radically different from all those that have ever followed it. It is considered the first connected bottle in the entire history of perfumery! Presented in an unusual silhouette, it takes the shape of a small robot, whose head houses an NFC chip. Thus, all one needs to do is bring a smartphone close to its head to be propelled into a genuine world. Within it, one finds various games and filters. Phantom by Paco Rabanne brings together luxury perfumery and new technologies. With it, science and artificial intelligence are put at the service of creativity. As the house Paco Rabanne points out, Phantom is a concept conceived as a utopia that celebrates difference and inclusivity.
Organic trends at the heart of Paco Rabanne's new creation
If Phantom by Paco Rabanne is a fragrance resolutely turned toward the future, this is also noticeable in its olfactory composition. Indeed, it is a creation 100% made in France, incorporating several sustainably sourced raw materials. Its vetiver, its lemon and its organic lavender absolute are all cultivated in a sustainable and more responsible manner. Because today's consumers are mindful of what they consume, both for their bodies and for their impact on the environment, Paco Rabanne decides to ride this trend and compose a vegan masculine fragrance. In addition, Phantom by Paco Rabanne also comes in a refillable bottle, in order to reduce its carbon footprint on the planet.
Paco Rabanne pays tribute to pop culture and science fiction
The virtual world of Phantom by Paco Rabanne is also revealed to us by the advertising for this men's fragrance. Phantom is brought to the screen by director Antoine Bardou-Jacquet, alongside other faces of the campaign, all dressed in Paco Rabanne creations from yesterday or today. Undeniably, this television clip is a tribute to pop culture and to science fiction films. It even features a nod to one of the iconic scenes from Star Wars.