
Whether in the world of fashion or that of perfumery, Paco Rabanne has always shown itself to be highly avant-garde.
In 2021, the couture house Paco Rabanne expands its olfactory catalog with an entirely new masculine fragrance. Named Phantom, it is described as a feel good fragrance, designed to boost self-confidence, energy and sensuality. In terms of scent, this is a fragrance for men combining the power of seduction with freshness. Phantom by Paco Rabanne leaves an indelible scent in memory, while relying on a very natural blend of rigorously selected and sustainable raw materials. Beyond its composition, it also has a highly unusual bottle, embodying on its own all the creativity of the great Paco Rabanne!
Paco Rabanne and the repurposing of objects
Paco Rabanne is a creator unlike any other, who comes from the world of design and architecture. Consequently, the shift in form fits fully within his pioneering vision of the world. Accustomed to using all sorts of materials both in couture and in perfumery, Paco Rabanne is considered one of the most visionary and contemporary creators of his generation. Remember: 1 Million had a bottle shaped like a gold ingot, while Invictus was brandished proudly, like a trophy. This time, Phantom by Paco Rabanne adopts an entirely different style. It resembles a small robot.
Phantom, the first connected bottle in the history of perfumery
Phantom has a friendly appearance and presents itself right away as an ideal everyday companion. However, it is also endowed with certain unsuspected qualities. In its head, it conceals an NFC chip, which makes it the first connected fragrance bottle in the entire history. Phantom by Paco Rabanne is a 3.0 fragrance for men. All one needs to do is bring a smartphone close to its head to unlock access to a world rich in numerous features, such as games or various filters.
The avant-garde, futuristic look of Phantom by Paco Rabanne
On a purely aesthetic level, Phantom by Paco Rabanne seems to have stepped straight out of a science fiction film. With its combination of chrome metal and intense black elements, it seems to come directly from a Luc Besson film. Its rounded head can be pressed and functions as a spray nozzle. The Paco Rabanne logo, meanwhile, appears on its square belly. A genuine little character, the Phantom by Paco Rabanne bottle even has arms and legs, a neck, and even ears!
A bottle that is kinder to the planet
Finally, if the ingredients contained in Phantom have been rigorously selected, note that its bottle is no exception either. In order to preserve the environment and reduce its impact on the planet, it is a fully refillable case. It comes supplied with refills. Once it is empty, there is no need to throw it away. All one needs to do is use one of these refills and fill it again. Thus, this little connected companion will never leave you again!