Ocean Di Gioia, Giorgio Armani immerses us in the depths of the sea. In 2020, Giorgio Armani decided to take us into a particularly oceanic and maritime universe.
Launched in 2010, Giorgio Armani's Di Gioia collection continues to generate attention. Its very positive name means joy in Italian. Its ambition is to draw inspiration from the different elements of nature to offer various sources of universal happiness. Ocean Di Gioia was born in 2020 and symbolizes all the beauty and vitality of water. In terms of scent, it is a fruity and floral fragrance, bringing together peach, jasmine, sandalwood and musk. So, what about its bottle?
Giorgio Armani keeps the bottle of its predecessors
Ocean Di Gioia displays its belonging to the great Giorgio Armani family from the very sight of its bottle. Indeed, its bottle remains exactly the same as that of its predecessors. Rounded throughout, it is free of any superfluous detail. A true concentrate of nature and femininity, this bottle is ideally designed to be held in the palm of the hand. It only asks to deliver all its magic and wisdom. Its beauty, meanwhile, speaks for itself. With it, no artifice is needed. Giorgio Armani relies on simplicity of design, transparency and purity. More than ever, luxury aims to be discreet and authentic. The result is an organic object, both subtle and understated. Its appearance is almost that of a pebble or a drop of water. Yet it should be noted that its design results from excellent glasswork, since its container is set within a double glass wall. This tribute to nature is a true hymn to beauty. Its round shape, meanwhile, was not chosen at random. By definition, anything square relates more to man. Conversely, anything round belongs more to nature. The symbolism of this bottle is therefore absolutely perfect, in total correlation with this fragrance. Its cap, meanwhile, takes the form of a precious mineral stone, as if drawn directly from the heart of nature.
The blue color of Ocean Di Gioia
As its name suggests, this fragrance is an evocation of the ocean or of the Mediterranean Sea, so dear to the heart of Giorgio Armani. Consequently, the color blue asserts itself naturally. Its light tone, however, evokes the surface of the water rather than the darker depths of an ocean. This primary color proves here to be fresh and soothing. No one can truly say whether it is the blue of the water or that of the sky. Everyone is thus free to form their own interpretation of this bottle. It should also be noted that blue is a very interesting color in terms of communication. Rarely used in women's fragrances, it is nonetheless one of the most beloved shades on the planet. With this color, Ocean Di Gioia thus gives itself a universal reach. The blue here underscores its refreshing side, while undeniably drawing closer to the realm of travel and escape.