Dior launched New Look 1947 in 2010 in La Collection Privée, composed by François Demachy. The name refers to Christian Dior’s first fashion show, on February 12, 1947. The house classifies it as a spicy floral: ylang-ylang and peony, tuberose, rose, jasmine and iris, over a base of benzoin and vanilla. In 2024, another New Look, signed by Francis Kurkdjian, joined the same collection.
Judged too discreet for its name, New Look 1947 divided critics. Bois de Jasmin found it frustrating, fading into a powdery floral; Octavian Coifan saw a lingerie perfume, an abstraction of femininity; in 2013, Kafkaesque advised forgetting the name and praised a delicate, sweet and powdery floral.
Olfastory’s review
Bois de Jasmin, the disappointment
In May 2011, Victoria Frolova of Bois de Jasmin counted it among her most frustrating discoveries of the year. She nonetheless loves the idea of a tuberose and violet accord, and the image of 1940s red-lipstick glamour.
The fragrance seems too reserved to her to honor its promise of bold elegance: it never builds up and loses itself in a rather vague powdery floral. She would like to see it released as an extrait.
Octavian Coifan, a lingerie perfume
As early as October 2010, Octavian Coifan, on 1000 Fragrances, defended it as a lingerie perfume: purple-gray orris and the creaminess of white flowers melt into an abstraction of the feminine, in the manner of J’adore l’Or. He smells the backstage of the 1947 show in it, makeup, face powder and silk underwear.
Kafkaesque, forget the name
In April 2013, Kafkaesque described a candy-sweet opening, airy flowers over a creamy vanilla, before a powdery iris with lipstick undertones that grows more and more abstract.
He finds nothing complex or revolutionary in it, but a pretty, delicate and slightly retro floral. His advice: forget the name and smell the fragrance, especially if you like very sweet, powdery florals.