World Power

Yet in 2016, the house decided to mark a turning point in the history of its feminine perfumery. It was then that the new Kenzo World appeared. Featuring a highly original bottle, an offbeat advertisement and an exuberant scent, it left no one indifferent and has kept reinventing itself, becoming in turn Kenzo World Intense and Kenzo World Eau de Toilette. Today, Kenzo has decided to write a new chapter in its history. Focus on Kenzo World Power, the brand's latest creation.

Kenzo World Power, a fragrance quite different from other feminine scents

Kenzo World Power is a fragrance that sets itself apart from its main rivals through the use of ingredients ordinarily intended for men's perfumery. It thus opens on a green, highly aromatic cypress note. Yet this is an ingredient rarely showcased in women's fragrances. Its heart, meanwhile, does not play up floral abundance but instead favors a surprising and daring sea salt flower. Here, salt crystals serve to awaken the senses and open the way to a more gourmand, creamy sillage. Finally, Kenzo World Power moves past its initial bitterness toward a rounder, more generous tonka bean base. Overall, Kenzo World Power is an oriental fragrance that dares to break free from floral codes for a femininity full of strength and authenticity.

The new sun-kissed radiance of Kenzo World Power

On a purely aesthetic level, Kenzo World Power follows the codes of its predecessors and comes in an eye-shaped bottle. However, its former bluish color has disappeared in favor of a new, brighter, more summery radiance. Yellow takes over the bottle. Its frosted glass base has been replaced with a more transparent frosted glass. Likewise, its black rubber cap has been replaced with a completely clear glass eyelid. The small Kenzo bead still sits at the neck, as if to suggest a pupil, adding an even more realistic effect to this unsettling visual. Kenzo World Power has a unique visual, inspired by the Kenzo fashion of Carol Lim and Humberto Leon, and speaks to all those who do not apologize for being perfectly imperfect. This fragrance champions diversity and singularity. It encourages every woman to express herself as she sees fit, without worrying about what others might think. Kenzo World Power is much more than a fragrance: it is a symbol and a manifesto of freedom for the younger generation.