Mon Eau

She created a juice possessing the innocent freshness of childhood, the mischief and gourmand character of adolescence, and the sensuality of accomplished women. Today, the renown of her very first juice still endures, and so it is that, at the start of 2018, it receives a new reinterpretation. It comes in a breath more spring-like than ever and becomes Mon Eau de Lolita Lempicka.

Mon Eau de Lolita Lempicka, an airy fragrance presented in an apple

As usual, Lolita Lempicka chose to present her fragrance in an apple. However, the original silhouette of her bottle was recently modernized, for the fragrance's 20th anniversary, in 2017. Now it has a more modern, streamlined shape and is sculpted like a genuine jewel. If Lolita Lempicka chose the apple as the emblem of her house, it is simply because it is a fruit laden with many symbols. It is at the origin of many legends and above all embodies the image of forbidden fruit. Yet today, it takes on a particularly angelic style. It comes in a soft pink shade paired with a matte rose gold present both on its lettering and on its heart-shaped cap. All of this speaks volumes about the poetry and freshness contained within this small bottle. Mon Eau de Lolita Lempicka is a fragrance resembling the fresh morning dew settling on still-untouched nature. It opens first on a bittersweet blend of anise and fruits. More precisely, it is composed of blackberry and raspberry. Then, Mon Eau de Lolita Lempicka takes on a more powdery elegance thanks to one of the noblest plants in fine perfumery: iris. Jasmine lends the whole an opulence that is equally feminine and poetic. After a quick passage through an armful of violet, Mon Eau de Lolita Lempicka finally closes on a more woody, musky base.

Thylane Blondeau, Lolita Lempicka's new face of the campaign

This new fragrance is also an opportunity for Lolita Lempicka to introduce her new face of the campaign. The house chose to set its sights on a young French model, only 16 years old, but already regarded as one of the rising stars of the fashion world. Thylane Blondeau is the new face of Mon Eau. Having already been the face of L'Oréal Paris, nothing seems able to stop her. Lolita Lempicka seems to have found in her the perfect embodiment of her new fragrance: Her dizzying rise is followed by millions of young girls all over the world, who recognize themselves in this flamboyant personality, as much at ease in the woods of her native Provence as on red carpets. Between two ages, Thylane perfectly embodies the enchanting world of Lolita Lempicka, between the innocent delicacy of tender youth and the sensuality of emerging womanhood.