Marc Jacobs announces Daisy Love Violet for 2026, a new take on Daisy Love, a feminine fragrance launched in 2018. The announcement published in September names three accords: cloudberry in the top, a blackcurrant sorbet in the heart, a praline in the base, classed by the announcement among fruity fragrances. Neither the concentration, the sizes nor the perfumer’s name has been published to date.
The announcement assigns three accords to tiers: cloudberry in the top, a blackcurrant sorbet in the heart, a praline in the base. It places Daisy Love Violet among fruity fragrances, without detailing the dosages or the supporting materials.
The blackcurrant sorbet is listed as blackcurrant, its icy texture spelled out in words; cloudberry, a rare berry in perfumery, is named as such. With praline in the base, Daisy Love Violet stays within the gourmand register the house has claimed for Daisy Love since 2018.
What stays out
The daisy petals, cashmere musks and driftwood of Daisy Love are not carried over here: the announcement comes down to three accords. Proportions, secondary materials, perfumer and concentration have not been disclosed.