L'Homme Idéal: a seductive and innovative Guerlain for ideal men? After making a strong impression with La Petite Robe Noire, Guerlain had to show just as much audacity and imagination to launch its new men's fragrance, L'Homme Idéal. And the least one can say is that the marketing communication matched this magnificent juice created by Thierry Wasser.
Square, faceted bottle with matte black lacquered sides, a matte cap featuring a guilloché pattern borrowed from watchmaking, a black-and-white box with a flashcode.
Guerlain describes a square, faceted and streamlined bottle, whose side faces are lacquered in matte black. The cap, heavy and likewise matte, bears a guilloché pattern that the house links to the world of watchmaking.
The box is graphic, in black and white, and bears a flashcode that Guerlain presents as a gateway to a digital extension of the fragrance. The house also offers a bottle engraving service.