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I Want Choo

I Want Choo, a women’s eau de parfum launched by Jimmy Choo in 2020, celebrates the playful spirit and glamour of the house’s woman. Mandarin juice and velvety peach open onto a heart of red spider lily, with sunny, almost vanilla-like notes, and jasmine sambac, before a base of vanilla and benzoin, in a gold-capped bottle.

Selena Marc, on Everfumed, saw I Want Choo in 2022 as a soft, sparkling floral whose woody, boozy base keeps it from being cloying; she considers it one of Jimmy Choo’s best fragrances.

What critics say

Everfumed, March 2022

On March 26, 2022, Selena Marc describes a soft, sparkling, feminine opening, made fresh by peach and mandarin. Jasmine and red spider lily form its floral center.

The fragrance darkens over a woody, boozy, indulgent base, almost masculine in her eyes, which keeps it from becoming too sweet or soapy, unlike many florals.

She sees it as a versatile fragrance, for daytime as well as evenings, and one of Jimmy Choo’s best, better suited in her view to young and middle-aged women.

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