I Want Choo, a women’s eau de parfum launched by Jimmy Choo in 2020, celebrates the playful spirit and glamour of the house’s woman. Mandarin juice and velvety peach open onto a heart of red spider lily, with sunny, almost vanilla-like notes, and jasmine sambac, before a base of vanilla and benzoin, in a gold-capped bottle.
The house arranges I Want Choo in three tiers. Mandarin juice and velvety peach form the top; red spider lily and jasmine sambac, the heart; vanilla and benzoin, the base.
Mandarin and peach
The opening sets the citrus sparkle of mandarin juice against the smooth, velvety nuances of peach. The house sees in it the excitement and anticipation before the party.
Red spider lily and jasmine sambac
Red spider lily brings carnal, sunny notes with almost vanilla-like accents; it blends with the sensual vibes of jasmine sambac and gives the floral accord a daring allure. This flower, lycoris, does not belong to the genus of true lilies.
Vanilla and benzoin
The base brings together vanilla and benzoin, two rich materials the house describes as creamy and sensual. They anchor the fragrance in a depth that keeps its cheerfulness.
What the label declares
The ingredient list has twenty-one entries. It includes four UV filters, among them ethylhexyl methoxycinnamate and butyl methoxydibenzoylmethane, an antioxidant, BHT, and two colorants, red CI 14700 and yellow CI 19140.
The regulated allergens include benzyl salicylate, linalool, hydroxycitronellal, limonene, coumarin, citronellol, citral, farnesol and geraniol.
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