Habit Rouge: A strong man in contact with nature. If the Shalimar woman has a man, his name is Habit Rouge and he wears beautiful oriental and animalic colors. Released in 1965 at a time when men's fragrances lacked originality, Habit Rouge offers a distinctive olfactory world, leathery, spicy and animalic, to strong and elegant men, accomplished yet always tender...
The house of Guerlain is famous the world over for its unrivaled expertise and impeccable sense of elegance. This is reflected in the exceptional longevity of its perfumes. Indeed, some of them have existed for several decades, remaining among the best-selling fragrances on the planet. Habit Rouge is a perfect example. This refreshing, woody fragrance draws inspiration from the world of horseback riding. Combining highly luxurious and contrasting raw materials, it has existed since 1965. If this fragrance is known to all, what about its bottle? Let us decode the silhouette of its flacon together.
Habit Rouge, a timeless bottle synonymous with elegance and purity
Habit Rouge by Guerlain comes in a bottle stripped of anything superfluous, unchanged since its creation. Moreover, it is undoubtedly its clean appearance that has allowed it to endure through the decades without ever changing or even going out of style. Imposing in shape, it is a highly refined glass square. It features sharp, clean edges, which give it a more elongated style. Furthermore, because every element of this visual is designed with constant attention to detail, the edges of the Habit Rouge by Guerlain bottle are shaped to form a recess at its center. This is a space designed to hold its label. Fully transparent, this bottle lets us glimpse a yellow, highly sun-kissed juice. As such, it is very luminous and catches the eye without ever becoming too flashy.
Red, a highly evocative color
Another major element making up this visual: its label. Naturally, echoing its name, it is red. However, this is not the only reason Guerlain chose this color. In fact, this fragrance is a tribute to horseback riding. At the time, Jean-Paul Guerlain was a horse enthusiast who loved riding through the forest of Rambouillet. He rode his horse with ease and decided to draw on this experience to create his fragrance. Habit Rouge is named in reference to the traditional attire of show-jumping riders, or to echo those who practice fox hunting. Jean-Paul Guerlain explained: The voice of the hounds mingling with the deep sound of hunting horns pierced the morning freshness. Then, in a flash, came the fleeting appearance of the strident red of a man's coat, whose energetic hand gripped the reins of a thoroughbred. Had I dreamed it? Yet there lingered, in the wake of the red habit, unsettling autumnal scents mingled with a sensual perfume of leather and tobacco. Habit Rouge was born in me... And it is thus that Guerlain settled on the color red to complete the visual of its bottle. It appears on the label as well as on a cap, made of wood and ringed with metal.