In 1975, Hubert de Givenchy had a hunch: he was convinced that men were finally ready to discover true perfume, less timid and endowed with a real personality. This is how he created the very first Gentleman de Givenchy. In complete departure from the very fresh fragrances of his era, it displayed a fiery temperament and success was immediate! In 2017, Givenchy decided to modernize the fragrance, to speak to today's men. In 2023, the epic story of this legendary perfume continues. Givenchy presents Gentleman Society.
In 2017, Givenchy decided to unveil a new vision of its perfume Gentleman, originally created in 1975. It was then a total transformation! Even today, the metamorphosis continues. In 2023, Givenchy presents Gentleman Society. This time, the blend of iris, lavender and pear is replaced by a strong woody concentration. On the bottle side, however, Givenchy places emphasis on elegance and minimalism. Here is a breakdown.
A bottle heavily inspired by the very first Gentleman de Givenchy
The bottle of Gentleman Society de Givenchy clearly recalls the design of the very first Gentleman from 1975. Remember: it then had a square, rigorous shape, topped with a small metallic cap. While the angles of that earlier version have been slightly rounded, its style remains the same. However, its label encircling the bottle has now disappeared. Present in all previous editions of the collection, it is now replaced by the house logo standing out against an opaque background. Gentleman Society de Givenchy has very heavy, thick glass, which only heightens its refinement. Its broad shoulders echo the charisma of the man who wears this perfume.
The new black lacquer of Gentleman Society de Givenchy
On the color side, if there were only one element to embody this perfume, it would undoubtedly be black. This dark, shadowy hue dresses the entire bottle. From then on, the bottle of Gentleman Society de Givenchy seems to have put on its finest attire. It wears the tuxedo like no other! What is more, the rounded cap of this perfume gives the impression that it is topped with a top hat. Undoubtedly, Gentleman Society de Givenchy carries a proud bearing. It is a man of the world renowned for his very couture elegance!
The imposing 4G logo of Givenchy
Another important element of this visual: the Givenchy logo. It is made up of a quadruple G, together forming a square shape. As a side note, Givenchy had chosen this symbol for its resemblance to a Celtic jewel, and to demonstrate the timeless quality of its house. The message: elegance has no age or era! With Givenchy, refinement goes well beyond fleeting fashion. Here, the 4G monogram of Givenchy stands out against the black thanks to a silver-plated finish, bringing chic and light to this visual.
Finally, it should also be noted that, in the utmost respect for the environment and to help preserve resources, the bottle of Gentleman Society de Givenchy is made from 15% recycled materials. It therefore has a smaller footprint on the planet than its previous versions. With it, Givenchy reaffirms its commitments to a better world. The bottle of Gentleman Society de Givenchy is already available in two sizes, in 60 ml or 100 ml spray bottles.