Versace
Dylan Purple Eau de Parfum
Dylan Purple - Eau de Parfum, launched by Versace in 2022, opens on orange, pear and freesia, between sugar and fruity freshness. The base brings together Iso E Super and cedar, both woody, alongside Ambrofix, warm and ambery.
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The advertising
An endless summer in Puerto Escondido
Iris Law, photographed by Carlijn Jacobs and filmed by Gordon Von Steiner in 16 mm on the beaches of Puerto Escondido.
The campaign was unveiled in late October 2022, on the theme of an endless summer announced by Versace, with Iris Law as the face of the campaign. It is her second campaign for the house that same year, after La Vacanza.
The visuals are photographed by Carlijn Jacobs against a beach setting, Iris Law wearing a metallic purple mini dress with a draped collar and hardware straps. She is surrounded by models Kit Butler, Alex Consani, Oscar Davila, Allan Estrada, Sergine Lam, Kenia Martinez, De'laney Ortiz and Fernanda Vega. Creative direction brings together Kevin Tekinel and Charles Levai, under the creative direction of Donatella Versace; styling is by Allegra Versace Beck, hair by Karim Belghiran, makeup by Porsche Poon, casting by Piergiorgio Del Moro and Samuel Ellis Scheinman.
The film is directed by Gordon Von Steiner and shot on the beaches of Puerto Escondido, on the Mexican Pacific coast, in the state of Oaxaca. The cinematography is by Stuart Winecoff in 16 mm, part of the shoot taking place at night. The film visually extends the Versace Dylan Turquoise campaign, directed by the same Gordon Von Steiner with Hailey Bieber.