Ck Everyone: The new unisex Eau de Toilette from Calvin Klein. Born in the mid-1990s, the CK One fragrance managed to secure a place among the best-selling fragrances of its era. It must be said that it literally revolutionized perfumery!
More than ever, in this year of 2020, the organic trend is gaining ground. Men and women are increasingly concerned about the future of the planet. It is precisely on this trend that the designer Calvin Klein has decided to capitalize. As proof, he has just created an eco-responsible fragrance, made from 79% natural ingredients. Featuring an aromatic scent, the CK Everyone essence reinvents the spirit of the iconic 1994 CK One, turning it into a new androgynous juice. Infinitely refreshing, this fragrance contains notes of citrus and ginger, before evolving toward a more marine heart and ending with a woody sillage. But what about its bottle? In complete simplicity, CK Everyone fits perfectly into the clean-cut world of Calvin Klein.
A bottle shaped like a water bottle
To design its bottle, the designer Calvin Klein clearly relied on simplicity. Here, CK Everyone reclaims the codes of the very first CK One. The shape of its bottle remains completely unchanged. This container resembles a small flask, like an old rum flask that men could slip into the pocket of a jacket. Its rounded shoulders and screw cap in turn recall the appearance of a water bottle. This precious elixir thus comes in a fully universal container. With its transparent glass and crystal-clear juice, CK Everyone almost looks like water. But after all, what liquid is more precious than that? Water is essential to all life on earth. The message is clear: once one has tasted the scent of CK Everyone, the body will no longer be able to do without its brew!
CK Everyone and its responsible bottle
If CK Everyone is a fragrance respectful of the planet in terms of ingredients, it is just as much so in terms of bottle design. This committed fragrance does not rely solely on organic essential oils. Its bottle is fully recyclable. Its materials were specifically selected to take care of nature. The CK Everyone bottle can be fully repurposed after use, provided only that its pump is removed.
Calvin Klein pays tribute to its underwear line
CK Everyone by Calvin Klein relies on a very understated appearance. Fully transparent, it is simply topped with a small white screw cap, which can be replaced with a spray pump. Its name, meanwhile, appears in black lettering at the bottom of its front face. Its only touch of eccentricity? An elastic band encircles the whole. White in color, it bears the name Calvin Klein alongside a small red trim. If this visual looks familiar, it is simply because it is an elastic band borrowed from the brand's underwear. Here again, the whole is meant to be particularly androgynous, since this elastic band is borrowed from both the men's and women's underwear lines of the brand. More than ever, behind its apparent simplicity, the CK Everyone bottle displays perfect consistency.