00:00 is the eau de parfum that Byredo reserves in 2026 for mainland China, Hong Kong, Macau and Taiwan, on sale since October 1. Signed by Fanny Bal, it stages the passage from day to night: rosemary and a citrus note in the top, gardenia and moss in the heart, Akigalawood, Georgywood and white musk in the base.
The house describes three tiers: rosemary and a citrus note in the top, gardenia and moss in the heart, Akigalawood, Georgywood and white musk in the base.
From rosemary to woods
Rosemary gives the opening its aromatic freshness, brightened by a citrus note. Gardenia and moss form a heart that is both floral and green, more shaded than the opening.
A woody, musky base
Akigalawood, a woody, peppery material derived from patchouli, joins Georgywood, a dry wood with amber glints. White musk rounds out the whole and keeps it close to the skin.
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