Prorsum London

Prorsum London is an eau de parfum by Burberry released in 2026, sold under the name London among the eight creations in the Prorsum collection, launched for the house’s 170th anniversary. Signed by perfumer Mathieu Nardin, it sells for £175 for 50 ml and £255 for 100 ml on Burberry’s British website.

It should not be confused with London, a Burberry eau de parfum released in 2006. The house presents it as a vibrant, offbeat fragrance, inspired by the pulse of the capital and its eclectic soul. Classified in the woody family, with an aromatic facet, it is a unisex fragrance.

Prorsum, a Latin word meaning “forwards,” appears on the knight emblem Burberry adopted in 1901. The collection translates the house’s Check pattern into fragrance for the first time, through a method inspired by weaving: signature notes interlaced with a contrasting note, the “raker.”

Burberry compares this raker to the red line running through its House Check: a vivid accord that gives the fragrance its energy. The house suggests layering Prorsum London with Knight, another fragrance in the collection.

What is still missing

The price in euros, the release date in France and the list of ingredients (INCI) of Prorsum London remain unknown to date.