Burberry
Goddess Intense
Goddess Intense is the Eau de Parfum Intense launched by Burberry in 2024, following on from Goddess. Amandine Clerc-Marie amplifies the original accord: a luminous essence lavender meets four vanillas, including a smoky, woody vanilla, set on patchouli. The square bottle with a gold medallion echoes the original, filled with an amber juice, and is refillable.
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Burberry launched Goddess Eau de Parfum Intense in 2024, following on from the original Eau de Parfum presented by the house as its first refillable fragrance, according to the trade press.
The composition is signed by perfumer Amandine Clerc-Marie, whose name is linked to this launch by the trade press and by a review signed Persolaise, who cites her during a video review devoted to the season’s new releases.
Goddess Intense is part of a broader Goddess collection, which brings together the original Eau de Parfum, this Intense version, a Parfum launched worldwide in July 2025 with notes of raspberry and suede, and an Amber Vanilla expression, according to the house.
The house describes Goddess Intense as an amplification of the original sillage: the trio of vanillas from the Eau de Parfum is completed by a fourth, smoky vanilla, called vanilla SFE, paired with a luminous essence lavender to intensify the woody accord.
The campaign, photographed by Mario Sorrenti according to the press, features actress Emma Mackey surrounded by lionesses generated by artificial intelligence from wildlife imagery, on the theme of the journey of self-discovery that the house associates with the entire Goddess line.
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The advertising
Emma Mackey facing a pride of lionesses
The press reports a campaign featuring Emma Mackey alongside AI-generated lionesses, on the theme of a journey of self-discovery.
The house entrusts the image of the Goddess Eau de Parfum Intense line to British-French actress Emma Mackey. The press reports that the campaign features her alongside a pride of lionesses, on the theme of the journey of self-discovery central to the Goddess line.
The press notes that the lionesses seen in the visuals were created from images of wild animals combined with artificial intelligence and CGI techniques. According to the press, the campaign images were photographed by Mario Sorrenti.