What could be more overwhelming than a Baiser Volé? This one offers an unexpected and elusive moment. It brings a touch of enchantment to everyday life and immortalizes a fleeting moment for an eternity in memory.
Since 2005, the great perfumer Mathilde Laurent has conducted her fragrance organ in the sophisticated offices of the Cartier house as in-house perfumer. At the helm of an impressive number of creations that achieved great success, Mathilde Laurent has never lost her creativity and demonstrates this once again with Baiser Volé, designed as the multifaceted soliflore of a lily too rarely used.
Baiser Volé, or the women's fragrance made to please men!
Mathilde Laurent is an unconventional perfumer. Unconventional because, first of all, she despises conventions. The conventions of today's perfumery, largely driven by ultra-commercial criteria that stifle perfumers' creativity. In fact, she readily objects to those floral fragrances that absolutely must embody the essence of womanhood, or nothing, in order to have any relevance. A floral fragrance is not only sensual, is not only ultra-feminine and is not only composed of rose, jasmine or tuberose, let it be said!
Starting from this observation, Mathilde Laurent wanted to offer feminine perfumery a flower that, unlike some others, remains relatively unknown and relatively little used: lily. All the more so since the beautiful flower of kings seems particularly appreciated by men — might the fragrance of seduction not be more suited to giving to the man of one's dreams than to wearing for oneself?
In my life as a perfumer, many men had told me about lily as their favorite flower. Now I believe that if one wants to seduce, one must address them, be the flower they love and not the flower one believes they love, or the flower one prefers oneself and asks them to love. Mathilde Laurent on the subject of Baiser Volé.
Baiser Volé by Cartier, or lily in every form, by Mathilde Laurent
Mathilde Laurent does not seek to compose the usual fragrances we encounter in perfumery. Thus, for Baiser Volé, she wanted to offer a fragrance that would seduce men, but also a simple and effective fragrance that would exude lily in its raw state, as found in nature. Following the example of major contemporary perfumers such as Chanel, Mathilde Laurent thus set out, for Baiser Volé, to explore a figurative flower, one that could almost be touched.
Every raw material added to the lily, its leaves and its pistil had to highlight, above all else, the beauty of each element of the flower. Thus, the green note, obtained from galbanum, is added to the vegetal freshness of the lily leaf. As for the lily petal, it brushes against a delicately spicy carnation to give fervor and warmth to the delicate floral scent of this heart. Finally, white musks and vanillin bring out the powdery and warm qualities of the lily pistil.
That is what I tried to capture: the sensation of putting one's nose into a large bouquet of lilies, which no one fails to do when passing by a large bouquet of lilies! Mathilde Laurent recounts about Baiser Volé.