Summer is often the occasion for many houses to create versions of their famous perfumes in a fresher, more summery format. This was also the case for Azzedine Alaïa when it crafted Alaïa Paris Blanche.
The Eau de Parfum Blanche, the new concentrate of sensuality from Azzedine Alaïa. Azzedine Alaïa is a Franco-Tunisian fashion designer and couturier. He tends to remain quite discreet and rarely gives interviews. Nevertheless, he has built an extraordinary reputation and literally fascinates women through his clothes, ideally designed to enhance their bodies. For many years, fans of the house had been waiting for the appearance of a perfume to complement the designer's creations. This finally happened in 2015, to the great delight of these women. Following on from this first fragrance, Azzedine Alaïa has just announced the upcoming arrival of an entirely new perfume named Eau de Parfum Blanche.
Olfastory’s review
A collaboration between Azzedine Alaïa and Marie Salamagne
It was to an outstanding artist that the Azzedine Alaïa house turned to create its brand new Eau de Parfum Blanche. In this case, it was created by perfumer Marie Salamagne. An artist passionate about painting, dance and music, she seems to have found her calling in the olfactory world. A graduate of the ISIPCA perfumery school in Versailles, she masterfully combines her love of scents with a more scientific approach. Her signature can be recognized through skillful blends of warm woody notes and floral scents. This is precisely what is found in the Eau de Parfum Blanche. This perfume is similar to an enormous bouquet of white flowers. Far from being merely plants synonymous with lightness, here they display extreme sensuality. Thus, the Eau de Parfum Blanche comes across as an enveloping, carnal perfume. Moreover, it aims to be particularly radiant and is enhanced with sun-kissed tonalities. Likewise, this sense of well-being is further reinforced by the exotic presence of vanilla. Musk, for its part, gives the whole composition more depth and eroticism. Thus, the Eau de Parfum Blanche leaves behind a particularly seductive trail. Its powdery side, meanwhile, proves to be very elegant and refined. Thus, Azzedine Alaïa and Marie Salamagne managed to find the right balance between temptation and refinement.
The new bottle of the Eau de Parfum Blanche
In terms of aesthetics, the Eau de Parfum Blanche is not without evoking the design of its predecessor. Originally, this case was designed in collaboration with designer Martin Szekely. The intent was to allude to Azzedine Alaïa's iconic perforated pattern. The whole was then conceived in entirely black opaque glass. Today, this has given way to greater transparency. Its clarity is now visible right through its glass walls. The rosy beige letters reading Alaïa Paris are, meanwhile, still present at its center. The whole pairs beautifully with the sublime bottle typical of this fragrance collection. It creates a connection with the couture universe of the Azzedine Alaïa house. It resembles a spool of gold thread, the ultimate reference to the elegance and original craftsmanship of the famous designer Azzedine Alaïa. Thus, from couture to Azzedine Alaïa perfumery, there now seems to be only a single step.