Giorgio Armani launched Acqua di Gioia in June 2010, a women’s eau de parfum signed by Anne Flipo, Dominique Ropion and Loc Dong, inspired by his stays on Pantelleria and Antigua. The house describes it today through crushed mint, primofiore lemon from Calabria, a water jasmine and a base of cedar, labdanum and brown sugar.
In 2012, Angela of Now Smell This smelled a tart lemon zest over a sweet mojito, a 1990s-style marine background and a lingering brown sugar; she granted it real presence, without making it her fragrance.
Olfastory’s review
Now Smell This, a mojito by the water
On January 30, 2012, Angela sees in Acqua di Gioia Armani’s latest fresh offering, playing on both the ocean and laundry musk. She smells a tart lemon zest over a sweet mojito, lifted by a sprig of jasmine.
Behind it, she picks up the marine smell of the 1990s, somewhere between melon, cucumber and ozone. The brown sugar lasts almost to the end, long after the lemon and jasmine, and a clean, soapy musk appears just before the finish.
She grants it real presence for a fragrance sold as a water: she still smells it after six hours, with a sillage of about three feet. Not drawn to aquatics, she will not come back to it, but finds the pairing of tingling jasmine and brown sugar intriguing.