Christian Dior

The beginnings of Dior

It was in the aftermath of the Second World War, in 1947, that Christian Dior founded his own house and created his first collection. Very quickly, his style became synonymous with renewal and fit perfectly into the pervasive desire for change in France after long years of conflict. Thus, Christian Dior quickly became synonymous with elegance and lightness, presenting full skirts, figure-8 silhouettes and a unique style called the New Look. Nevertheless, beyond couture, fragrance rapidly established itself for Christian Dior as the ultimate element to complete an outfit. This is how he created, in 1947, the famous Miss Dior. This further strengthened the reputation of the house of Dior. Moreover, Christian Dior proved to be a highly talented manager. Thus, in barely 10 years, he raised his company to the highest level and established it in about fifteen countries. Likewise, Christian Dior developed a highly innovative advertising policy for his time, which further contributed to people talking about him. Furthermore, after many years of success, the arrival of John Galliano within the group brought new momentum to it. This designer restored a truly glamorous and revolutionary drive to the Dior brand, while at the same time sending its revenue soaring.

Dior's renown today

The house of Dior owes its renown to multiple factors. On one hand, Christian Dior always knew how to surround himself with iconic and perfectionist designers, endowed with undeniable artistic talents combined with a heightened sense of business. Moreover, Dior has always distinguished itself through its fruitful collaborations with multiple artists in remarkable advertising campaigns. Thus, the Dior offering has taken on considerable scope, now appearing just as much in the world of fashion as in that of perfumes, cosmetics, watchmaking or jewelry. Dior is today synonymous with excellence throughout the world and many of their fragrances have become true legends. Thus, whether it is Eau Sauvage, the first Dior men's fragrance created in 1966, Poison, launched in 1985, or J'Adore from 1999, each of these fragrances has left its mark on its era. They have become icons of perfumery and are now considered timeless classics. Dior is without question one of the brands that best expresses French-style luxury today. It is at once quite classic while demonstrating an innovative spirit, and has managed over the decades to impose its ideal of elegance and glamour across the entire planet.