Launched in 2025 by Giorgio Armani within the Sì collection, Sì Passione Red Musk comes as an Eau de Parfum. The house describes it as a fruity floral musky composition: a red musk from the opening, tinted with an extract of strawberry, a heart of rose absolute and milky notes, white musks extended with vanilla in the base. The Sì bottle is adorned with a new red stone.
Top note
The house opens on a soft and luminous musk, paired with a natural strawberry extract that it describes as pulsating; ifragrance likewise places musk and strawberry in the top notes.
Heart note
At the center, the house places a rose absolute, described as voluptuous, accompanied by milky notes, which ifragrance lists under the name milk.
Base note
In the base, the house situates white musks amplified by a touch of vanilla, described as creating a contrast between sweetness and sensuality; ifragrance likewise retains musk and vanilla.
What the label declares
The label lists hydroxycitronellal, linalool, alpha-isomethyl ionone, citronellol, geraniol and cinnamic alcohol, signatures of a rosy floral accord; limonene and citral, a citrus touch that the house's discourse does not name.
It also lists farnesol, benzyl alcohol, benzyl benzoate and benzyl salicylate, common fixatives of floral accords, as well as methyl 2-octynoate, with green and fruity facets, and butyl methoxydibenzoylmethane, a UV filter.
Competing pyramids
Ifragrance breaks it down into musk and strawberry in the top notes, milk and rose absolute at the center, musk and vanilla in the base, a reading that overlaps with the house's description while making the milky facet explicit.