Patchouli Blanc, a new soft and enveloping fragrance joins the Collection Extraordinaire by Van Cleef & Arpels. It all began with a wonderful love story between Alfred Van Cleef and Estelle Arpels. Together, they decided to create one of the greatest French jewelry houses. A symbol of luxury since 1906, the house Van Cleef & Arpels designs exceptional jewelry.
The house Van Cleef & Arpels is a guarantee of excellence and quality, whose expertise is recognized worldwide, both in jewelry and perfumery. In 2022, the house decided to enrich its catalog and add a brand-new fragrance to its Collection Extraordinaire. Described as a tender, cottony and refined patchouli, Patchouli Blanc by Van Cleef & Arpels leaves behind a sensation of silky, enveloping cashmere. But what about its bottle? In terms of design, Van Cleef & Arpels goes for the essential, which does not make its creation any less elegant...
A bottle common to the entire Collection Extraordinaire
Patchouli Blanc by Van Cleef & Arpels is a fragrance that belongs to the Collection Extraordinaire by Van Cleef & Arpels. This is immediately apparent from its bottle. Indeed, all the fragrances in this saga share the same bottle. It is instantly recognizable by its rectangular, vertical silhouette. Likewise, these cases all also have an embossed label on their front face, bearing the name of the fragrance as well as that of the brand in sober black lettering. The whole is also topped with a cylindrical cap, while a small fabric cord is attached to their neck. As for size, Patchouli Blanc by Van Cleef & Arpels comes in a single 75 ml format.
Patchouli Blanc, a case that is both design-driven and natural
Despite its apparent purity and the omnipresence of white, the bottle of Patchouli Blanc by Van Cleef & Arpels manages to play on contrasts. Indeed, its cylindrical cap faces off against a rectangular body. Moreover, if Van Cleef & Arpels chooses such a highly geometric shape, it is also to suggest to us that human mastery and craftsmanship have been at work here... Have you never noticed that nothing is ever entirely square in nature? When an object has such a regular shape, it must necessarily have been designed by the hand of man. And it is precisely this craftsmanship that resurfaces in the visual of Patchouli Blanc. Nevertheless, because the Collection Extraordinaire also draws inspiration from nature, this comes through on this glass case. In a poetic gesture, this vessel is printed with flowers, as if engraved directly into its walls.
All the excellence of Van Cleef & Arpels in a bottle
While Patchouli Blanc by Van Cleef & Arpels has a very refined style stripped of anything superfluous, it is nonetheless highly elegant and sophisticated. Its luxurious character comes through in the heavy weight of its glass. This gives the bottle a solid base. The whole is also engraved with the initials of Van Cleef & Arpels, both on the charm attached to its bottle and on the cardboard packaging of Patchouli Blanc. Lastly, the whole also bears the perfumer's reference number n°10326SD.