Not a Perfume is built on a single raw material, cetalox, which Romano Ricci pulled from the depths of formulas to make the entire subject of his fragrance, in 2010. Without allergens, without top or heart, it stays close to the skin and changes from one wearer to another. A fragrance that claims not to be one.
A matte white bottle with a silver cap, offered from a 7.5 milliliter travel size up to a large 200 milliliter size.
The container plays the same card as the juice: matte white, opaque, topped with a silver cap, without ornament or bold typography. Nothing on it announces a composition, which stays consistent with a fragrance that refuses the word.
Four sizes exist: 7.5 milliliters for the travel size, 50, 100 and 200 milliliters. The entry size is listed at €30, the large size at €145 on its website.
The 200 milliliter size is presented as the loyalty size, reserved for those who have adopted the material. The house includes a sample with every purchase, a way of admitting that the material should be tested before it is bought.