The Aura fragrance by Thierry Mugler Thierry Mugler is a relentless creator who spares no effort to bring his ideas to life. He does not hesitate to develop revolutionary artisanal techniques to achieve his goals.
Aura is a brand new fragrance signed Thierry Mugler and, the least that can be said, is that it does not go unnoticed. Far from usual preconceptions and trends, Aura is an invitation to reconnect with one's deep nature and to let one's femininity and Aura burst forth. With it, magic operates on every level, whether through its fragrance, its advertising or its bottle. Aura is already being presented as one of the greatest fragrances to come of its generation. So, let us take a closer look to see whether it lives up to all its promises... We give our informed opinion on the subject!
What critics say
Aura, or the splendor of a bottle crafted by Thierry Mugler
Before anything else, let us begin by highlighting the beauty of Thierry Mugler's bottle. Far more than a simple perfume bottle, the creator here offers us a genuine sculpture, a jewel. Taking the shape of a stylized glass heart, Aura's bottle resembles an outsized emerald. Its heart resembles a green-scaled animal. This color was chosen for its calming effect and its universal symbol of harmony. Thierry Mugler has made Aura's bottle a symbol of optimism. The whole is also set with a metallic “M” echoing the creator's surname. Undeniably, every detail here has been crafted with extreme attention.
Aura and its highly contrasting formula
Likewise, in terms of its formula, Aura displays many nuances and manages to bring together ingredients that are complete opposites in an intense harmony. Aura's oriental, green and carnal composition is a genuine feat born of the undeniable expertise of perfumer Daphné Bugey. She united a green rhubarb with a woodier base thanks to the sun-kissed and syrupy aspect of orange blossom and vanilla. Likewise, an unexpected ingredient makes its way into this fragrance's formula. It is wolfwood, a raw material exclusively produced by Firmenich, with a scent that is both woody, smoky and resinous.
A most enchanting visual staging of Aura
Finally, last but not least: it must be acknowledged that Aura is accompanied by an absolutely fascinating advertisement. It features the Belarusian model Zhenya Katava. Moving through a primal jungle, she seems to reclaim her animal instinct, offering us an absolutely fascinating spectacle. The choice of this new face of the campaign fits perfectly with this fragrance. As Thierry Mugler explains: Zhenya Katava is a young woman whose multicultural and multiethnic look has the universal beauty of an archetype. Zhenya Katava's unique light green eyes, her feline nudity, her youthful delicacy, her wild reserve make her the wonderfully expressive symbol of this instinctive and untamed depth of which Aura is the name.
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