The Aura fragrance by Thierry Mugler Thierry Mugler is a relentless creator who spares no effort to bring his ideas to life. He does not hesitate to develop revolutionary artisanal techniques to fully achieve his objectives.
To treat oneself to the Aura fragrance by Thierry Mugler is to dare an exceptional adventure. With this new fragrance, the designer invites us to rediscover the wild and animalic woman that lies dormant deep within us. Aura is a juice that is at once green, sensual, woody and exotic. It leads us on a quest for authenticity and singularity. Represented on screen by the seductive Zhenya Katava, it is as striking for the contrasts of its formula as for its impressive bottle. Let us take a closer look at how Thierry Mugler designed the extraordinary format of his new creation.
The design of Aura crafted by Thierry Mugler
Thierry Mugler is an extraordinary designer, as passionate about design as about fashion or perfumery. Thus, the link between these three worlds is very regularly made in each of his creations. Now, the Aura fragrance is a perfect example of this. In our humble opinion, Aura sits within one of the most elaborate and carefully crafted bottles in the entire women's perfumery category. Every detail of this container has been studied and crafted with extraordinary expertise. Its glass is shaped in a highly sculptural manner. The whole forms a sort of stylized heart and delivers a very strong message. Its texture, for its part, resembles that of a scaled animal. Green in color, this bottle is both green and aquatic. What is more, note that it is also framed by a metallic “M” recalling Thierry Mugler's initial. The whole is sculpted like a jewel to be given to the most beautiful of women. Aura is evocative of an emerald. Moreover, its spray cap also takes the shape of a precious stone. The whole proves highly harmonious, and Aura can boast a bottle unlike any other container.
The many hidden codes in the Aura bottle
Beyond the apparent splendor of this bottle, note also that it contains many universal codes. Moreover, it is precisely on this point that one realizes Thierry Mugler leaves nothing to chance. First of all, it takes the shape of a heart, a universal symbol of emotion, love and the source of life. Thus, by choosing this shape, Thierry Mugler clearly intends to unite women all over the world around his fragrance. What is more, the choice of the color green is also very deliberate. This shade carries symbolic weight in many regions of the world. In India, green is the color of the god Ganesha and is linked to creation. It is the emblem of eternity and rebirth. For the Chinese, green is a sign of kindness and also represents birth. For Europeans, green is synonymous with hope. As you will have understood, by choosing this color, Thierry Mugler has made Aura a strong symbol of harmony, serenity and calm.