Mugler Aura Mugler Eau de Parfum

After presenting us with a talisman and gold, a star and a bluish universe, Thierry Mugler this time decided to plunge us into an intense green color for his new fragrance named Aura. Presented in a bottle cut like an emerald, in the shape of a heart, this new fragrance is a genuine concept. Far from preconceptions and dogmas, it depicts the image of a wild woman reclaiming her primal instinct. Let us take a closer look at how this comes through in its scent. Focus on the highly elaborate formula of the new Aura by Thierry Mugler.

When Thierry Mugler unites the animal and plant worlds with his Aura fragrance

In creating the Aura fragrance, Thierry Mugler's clear ambition was to deliver to us the image of a divinity that is both bestial and botanical. The idea, with this fragrance, is to reconnect with one's deep nature in order to let one's femininity and aura burst forth. Thus, Aura's formula is a kind of fusion between a green freshness and a feline sensuality. Thierry Mugler has here united two worlds that are complete opposites: that of nature and that of animality. To link the two, he chose to use orange blossom, a sun-kissed and radiant plant, shining across these two very different worlds. It unites a rhubarb leaf with more woody notes. Rhubarb proves sweet and tart, green and sparkling. It contrasts with wolfwood, an ingredient exclusively manufactured by the company Firmenich, releasing a woody, smoky, felted, animalic and resinous scent. Finally, note that the whole is also linked by a touch of vanilla. This gives it a more syrupy and carnal side. This raw material further grounds the sensuality of the Aura woman.

Aura, a fragrant composition signed Daphné Bugey

To create this new fragrance, Thierry Mugler spared no expense and surrounded himself with one of the finest perfumers on the planet. He called on the talented Daphné Bugey. Born in Grenoble, nothing destined her to become a perfumer one day. Yet, it was a family trip to Grasse, the world capital of perfume, that set the course of her career. She was barely 12 years old at the time. True to her convictions, Daphné Bugey later joined the prestigious perfumery school in Versailles. She graduated from it and was recruited by Firmenich, the world leader in creating aromas for the perfumery industry. Since that day, Daphné Bugey has poured all her passion into each of her creations, and it is precisely this passion found in the Aura fragrance by Thierry Mugler.

As is now clear, Aura is an exceptional fragrance. What is more, its innovative formula is far from being its only asset. In our view, Aura has all the qualities to become one of the greatest fragrances of our decade.

AURA MUGLER heralds the new imaginary and mysterious MUGLER universe, combining the animal kingdom and plant power. A new vision of femininity emerges, inviting each woman to listen to her instinct in order to reconnect with her deep nature, with her senses...

and discover within herself an unsuspected power.

Aura Mugler: A DOUBLE OVERDOSE

Excessive, addictive, as all MUGLER fragrances are, AURA MUGLER is built from a double pulsation, a double overdose:

The wild vine - The rhubarb leaf

One ANIMALIC, deep and powerful - The other BOTANICAL, radiant and vibrant

So that at the center, a single beating heart

A single emotion, intense and vital

Makes resonate

YOUR INSTINCT - YOUR AURA

A WORK OF ART

Proposed by Thierry Mugler, crafted by hand by a sculptor before being industrialized, the bottle's craftsmanship bears the mark of art.

Aura Fragrance: A SURREAL OBJECT

This thing that resembles a sleeping beetle

It is a heart
that pulses
that grows
that throbs
It is a living thing
It is your heart.

A STORY, A FILM for Aura Mugler

To embody this new femininity, Mugler chose Zhenya Katava, a young woman whose multicultural and multiethnic look has the universal beauty of an archetype.

To stage this new incarnation of femininity, Mugler called on Warren Du Preez and Nick Thornton Jones, two London-based creators famous for their innovations.