
4711 Original Intense, launched in 2026, turns the most famous of all eaux de Cologne, which the house traces back to 1792, into an eau de parfum. Mäurer & Wirtz, the brand’s owner, raises the dose to 15% perfume oils and keeps the citrus and herbal signature: bergamot, lemon and petitgrain, lavender, sage, jasmine and neroli, over a new base of cedar, sandalwood and musk.
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