The unisex fragrance from Gucci. For a few years now, and notably driven by designer Alessandro Michele, the house Gucci has demonstrated boundless inventiveness.
Is this fragrance right for you? The news is recent but is already making waves in the perfumery world: Gucci is currently presenting its new fragrance, quite different from all the olfactory blockbusters we are used to encountering these days. Named Mémoire d'une Odeur, this fragrance transcends the boundaries of gender and time. It is described as the first universal fragrance from Gucci, a fragrance that is not limited to a specific gender or era. So, what is really going on? Does Mémoire d'une Odeur truly live up to its promise, and is it as surprising as claimed?
Olfastory’s review
Chamomile, the choice of a surprising raw material
First of all, one must acknowledge the boldness of the house Gucci. Indeed, the house turned to an ingredient very rarely used in perfumery: Roman chamomile. While everyone knows this plant, chamomile is ultimately quite difficult to identify. Its hybrid scent is both timeless and enigmatic. Yet, thanks to it, the challenge set by Gucci seems brilliantly met. Mémoire d'une Odeur bears no resemblance to current fragrances. It goes entirely against the grain of our habits and has what it takes to win over perfume lovers looking for novelty.
Mémoire d'une Odeur, a fragrance that evolves over time
Another rather surprising element: Mémoire d'une Odeur evolves on skin over the hours. Its opening is rather catchy and easy to approach. Then, little by little, its breath becomes more mysterious and complex. Its chamomile scent is rich with many facets. It is at once evanescent, aromatic, herbaceous, milky, spicy or more bitter. Everyone finds something in it, provided they show patience to let Mémoire d'une Odeur reveal itself fully. Harry Reed, stylist to Harry Styles, face of Gucci, recounts: Its most characteristic aspect is that it evolves once applied to skin. When I sprayed it for the first time, I was overtaken by hints of chamomile and an instant freshness. It then warmed up little by little. On every person who wore it during the filming of the campaign, it developed differently. No matter one's age or gender, this fragrance can be worn by everyone. This is indeed its distinguishing feature: it is universal and gender free.
The timeless spirit of Gucci's bottle
The filming of the advertisement for the fragrance Mémoire d'une Odeur took place around Rome. And it is precisely this ancient, distinctly Roman quality that is found in Gucci's bottle. No one seems able to assign an era to its visual. Mémoire d'une Odeur is a fragrance that explores the power of memories, bringing them back from the past to give them life again. Its combination of emerald glass and gilding is absolutely timeless. Moreover, its cap even resembles a stereo system knob from another era. Mémoire d'une Odeur is a fragrance capable of surprising and delighting the finest connoisseurs of perfumery!