Mademoiselle Rochas is already presented as a typically Parisian fragrance, perfectly reflecting the purely French spirit of young women in France today. It is a sparkling, fresh, chic and elegant essence.
Perfumery, just like fashion, responds to certain trends. Yet it seems that houses currently take a mischievous pleasure in reinterpreting their most famous fragrance. Rochas has therefore not escaped the trend and offers a brand new vision of the iconic Femme de Rochas. Its new fragrance is called Mademoiselle Rochas and conveys a kind of playfulness and impertinence characteristic of a young Parisian woman. So let us take a closer look at how Rochas chose to showcase its new fragrance of seduction.
Mademoiselle Rochas, a fragrance entirely dressed in pink
More than ever, the house of Rochas seems to have placed emphasis on femininity. Moreover, a simple glance at its bottle is enough to notice this choice. The house has chosen the omnipresence of the color pink. It must be said that there is no better color in the world to embody femininity. Indeed, this color has been associated with little girls since their earliest childhood. Thus, by incorporating it into this bottle, Rochas also appeals to our sense of nostalgia. The silhouette of this new case is charged with romanticism while remaining seductive. Mademoiselle Rochas resembles a glass flower and at the same time takes the shape of a pretty candy. It seems filled with optimism and encourages us to see life through rose-colored glasses. What is more, beneath its apparent simplicity, it must be acknowledged that Mademoiselle Rochas was designed with extreme attention to detail. Its glass is highly worked, which only amplifies the shimmering reflections that dissolve into the fragrance.
Rochas chooses a circular bottle
What is more, unlike the Femme de Rochas fragrances, which were fairly elongated, Mademoiselle Rochas opted for a completely round shape. This choice is not insignificant and was carefully studied. Moreover, it is a well-established fact: logos featuring circles convey a positive image. They reflect a certain creativity and also carry a universal aura. Thus, the circle carries a very favorable connotation regardless of the part of the globe. After all, is that not the shape of our planet? In many cultures, the circle refers to something divine. In this sense, Mademoiselle Rochas seems to have as its sole ambition to approach absolute perfection. Entirely gentle, its generous curves are also synonymous with femininity. Mademoiselle Rochas is also decorated with a pretty hand-tied bow at the neck. Finally, for added modernity, the whole is topped with a silver metal cap. What is more, a very couture-style label further decorates the whole on its front face. The whole is very harmonious, in perfect keeping with the fragrance it contains.