
Lost Cherry joined Tom Ford’s Private Blend collection in 2018, composed by Louise Turner, a perfumer at Givaudan. The house sets the sugary gleam of a black cherry steeped in its liqueur, lifted by bitter almond, against the darker flesh of Turkish rose, Sambac jasmine, Peru balsam and roasted tonka bean, over a base of sandalwood, vetiver and cedar.
Victoria Frolova sees in it a sophisticated blend of woods in the spirit of Féminité du Bois, Ida Meister a gourmand chypre full of charm, and Persolaise admits to a guilty pleasure before its deliberately loud cherry.
What critics say
Woods beneath the cherry, for Bois de Jasmin
In February 2019, Victoria Frolova gave Lost Cherry four stars out of five. She reads it less as a fruit than as a sophisticated blend of woods, in the line of Serge Lutens’s Féminité du Bois, in which the tart cherry of the opening darkens almost at once into woods and burnished spices.
Rose, jasmine, sandalwood and a salty vetiver, in her view, balance the gourmand decadence of the fruit. She finds the fragrance well built, considers its high price justified here, and still suggests alternatives from Serge Lutens.
A gourmand chypre, for ÇaFleurBon
For Ida Meister, in November 2018, Lost Cherry ends a long stretch without a crush at Tom Ford, despite a name she considers unfortunate. She praises Louise Turner’s griotte syrup, less candied than one might fear, and describes a gourmand chypre full of charm and elegance.
A guilty pleasure, for Persolaise
Persolaise discovered the fragrance in 2021 and confesses to being won over. The cherry note, designed in his view to come across as vulgar and juvenile, touches on guilty pleasures; he finds the contrast between this loud fruit, the bitter almond and the balsamic base commendable.
More perfumes from Tom Ford
Also composed by Louise Turner
- Good Girl SuprêmeCarolina Herrera
- Good Girl Blush ElixirCarolina Herrera
- DiamondsArmani
- Very Good Girl ElixirCarolina Herrera
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