Jean-Paul Gaultier: the new Le Mâle Aviator Jean-Paul Gaultier is a highly original creator, who has devoted his entire career to nonconformism. Successively celebrating the kilt, dresses worn by men, and corsets with pointed breasts, he stands out as one of the most creative designers of his generation.
Le Mâle Aviator by Jean Paul Gaultier, in a very military-styled bottle. A highly original creator, Jean-Paul Gaultier is nicknamed by many the enfant terrible of fashion. A specialist in nonconformism, he does not hesitate to challenge established codes and upend the world of luxury. Presented in a bottle shaped like a male torso, his fragrance Le Mâle surprises as much as it captivates. Since its release in 1995, it has continued to make headlines and consistently ranks among the best men's fragrances in the world. Today, this cult fragrance reinvents itself and gives rise to Le Mâle Aviator. Navigating between mentholated freshness and woody sweetness, this juice does not lack contrasts or personality. As for the bottle, it clearly draws on the military world. So let us look in more detail at how its new packaging was designed.
The glass torso, a well-known figure of Jean Paul Gaultier
While most perfume bottles take standard shapes, cylindrical, square or rectangular, Jean-Paul Gaultier sees things differently. He far prefers to stand out with a much more symbolic container. Since 1995, Le Mâle has accordingly come in a bottle shaped like a male torso. Realistic and almost lifelike, it depicts the portrait of a man in a sailor top, a reinterpretation of the famous sailor who traveled the world. For Le Mâle Aviator, Jean Paul Gaultier decides to preserve its former silhouette. Its torso remains completely unchanged. Topped with a chrome, timeless and modern spray nozzle, it nevertheless swaps its original turquoise blue hue for a far more army-style khaki.
The sailor top, an iconic garment of the house of Jean Paul Gaultier
To contrast with this khaki color, Jean-Paul Gaultier decided to add navy blue horizontal stripes to the bottle. As you will have recognized, this is the couturier's famous sailor top. This timeless piece has simply become inseparable from the brand. As an aside, note that the sailor top echoes a t-shirt the couturier himself wore as a child. A powerful symbol of seduction for Jean Paul Gaultier, the sailor top embodies, in his words, the image of the bad boy, the maverick heartbreaker, with a mistress or a lover in every port. With its graphic and architectural spirit, it is also the standard-bearer of all the modernity and avant-garde spirit of Jean-Paul Gaultier.
Once again, Le Mâle Aviator comes in a tin can as packaging
Finally, Le Mâle Aviator by Jean Paul Gaultier comes in the house's usual tin-can-shaped packaging. Of course, khaki remains omnipresent on this container. The name of this new fragrance appears on a gold star on its front face. Here, the aim is to echo the emblematic symbol worn by military aircraft. For a more retro finish, a pin-up also decorates this box, only making it, in the process, far more appealing. So what are you waiting for to reveal the military spirit slumbering within you?