Lady Rem, the feminine fragrance from Réminiscence. Their names are Zoé Coste and Nino Amaddeo. They met in the 70s. From their love was born one of the most luxurious and exotic houses in France.
Lady Rem, the contrasting bottle from Reminiscence. The house Reminiscence is above all renowned for fragrances synonymous with travel and escape. Whether through the emblematic scent of patchouli or that of sun-kissed amber, it has the gift of taking us on a journey with each of its breaths. Yet today, the emphasis is placed more on a modern and elegant femininity. Of course, its new fragrance still revolves around its favorite scent, patchouli, but it is now enriched with a more fruity and leathery olfactory richness. Its juice is called Lady Rem. While it differs radically from its predecessors in terms of scent, it must be acknowledged that its bottle is also diametrically opposed to those of its predecessors.
Lady Rem relies on a contrast of colors
While the name of the fragrance Lady Rem is displayed in black capital letters, the rest of this container is much softer and more feminine. This bottle is divided into two distinct parts. Its right half-circle is tinted a very feminine pale pink. It faces a completely white left hemisphere. These two colors were chosen by Reminiscence simply because they correspond perfectly to this fragrance. On one hand, it is a matter of femininity. After all, what better color than pink to embody the woman of today? Moreover, this is not too girly a pink but rather a pastel shade echoing feminine skin tone. Thus, Reminiscence suggests that its fragrance Lady Rem is as soft as a caress. It grazes the skin with voluptuousness and immerses us in a cottony cloud. Moreover, it is precisely here that the color white comes in. A mark of purity, white accompanies the greatest events in a woman's life, whether her christening or her wedding. Always synonymous with extreme wisdom, white carries universal significance. Thus, by choosing this color, Reminiscence chooses to speak to every woman on the planet.
When Reminiscence's circle meets a perfect cube
Beyond these two colors, Lady Rem also plays on the complementarity of shapes. Its base forms a sort of large transparent cylinder. Entirely rounded, this bottle is easy to hold. It also echoes feminine generosity. However, it is topped with a cubic cap. Much smaller, it stands in total opposition to the base it sits on. Yet, against all odds, the whole forms a particularly harmonious unit. Lady Rem thus reclaims the roundness of its predecessors and brings it up to date. Lady Rem has neither the style of the emblematic Rem, nor that of the timeless Patchouli. It is simply unique, like each of the women who decide to wear this new fragrance.