Jasmin Rouge

Tom Ford introduced Jasmin Rouge at the end of summer 2011, among his Private Blends, alongside Santal Blush, Now Smell This reported on August 23. The two fragrances accompanied a makeup collection, hence names borrowed from lipstick and blush.

Rodrigo Flores-Roux, a Givaudan perfumer, composed it; the same year he signed Neroli Portofino for the house, perfumer Ayala Moriel recalls. For Osmoz, the idea was to match one’s fragrance to one’s makeup: Tom Ford wanted it as audacious as red lacquered lips and smoky eyes.

A jasmine the color of lipstick

The house describes it as a saturated, spiced floral, voluptuous, sensual and audacious. It highlights a sambac jasmine sepals absolute, presented in 2011 as a material never before used in perfumery, paired with a dusky clary sage and rich spices.

According to the house, Jasmin Rouge is meant to reveal a new facet of jasmine’s erotic decadence. Tom Ford still compares it to his iconic lipsticks, sensual and saturated, as audacious as lacquered red lips, and ranks it among his spicy florals.

At launch, the Eau de Parfum came in 50 and 250 ml, sold in Tom Ford boutiques and at Nordstrom, Bergdorf Goodman, Neiman Marcus and Saks, according to Now Smell This and Bois de Jasmin. The house’s U.S. website now offers it in 50 ml.