Hugo Urban, the masculine fragrance from Hugo Boss It all began in 1995, when the Hugo Boss house decided to trade its classic businessman image for a freer, younger and more independent spirit. This is how the Hugo fragrance came about.
Hugo Boss was above all famous for its chic, urban clothing lines. By releasing Hugo in 1996, the fashion house proved it also had something to say in perfumery. Hugo's success was immediate and gave rise to numerous other flankers, including Hugo Iced in 2017 and Hugo Urban Journey in 2018. Hugo Urban Journey, however, would prove more contrasted than all its many predecessors, playing on hot-cold effects to accompany men throughout their hectic days.
Hugo Urban Journey, or absolute modernity by Hugo Boss
Hugo Boss made its mark in the 1990s with a chic, relaxed urban style that caused a sensation both among elegant men and among young people seeking a laid-back sportswear look. Born in 1996, Hugo, to this day the house's bestseller, brought all these styles together in a single bottle, offering both the sporty, modern energy of fresh notes and the sophisticated elegance of floral and fruity notes.
Given the wave of love that Hugo met with, Hugo Boss declined this masculine juice, which had become a cult classic, into numerous fragrances, some playing on freshness such as Hugo Energise or Hugo Iced, others on contrasts and sensual notes such as Hugo Red, Hugo Just Different, or indeed the young Hugo Urban Journey.
Hugo Urban Journey therefore uses the green and floral accords of its predecessors, letting them clash in a fiery woody sensuality brought by a new note that has become the star of the fragrance, black tea.
Hugo Urban Journey is the fragrance of the modern-day urban explorer. Will you dare to set off on an adventure? Hugo Boss for Hugo Urban Journey.
When black tea and flowers replace fruit, Hugo Urban Journey becomes intense
Where most perfume houses put their fragrance creators in the spotlight, giving them a voice on their creations, Hugo Boss prefers to let the bottles and the ambassadors carrying a strong message speak for themselves. Thus, with this Hugo Urban Journey, it quickly becomes clear that the house wanted to adapt to the hectic pace of today's men by offering them an “urban” fragrance that would suit both the positive energy they need and their desire to please and be sensual.
Hugo Boss Urban Journey therefore presents itself in a far more contrasted light than the previous bottles in the Hugo range. Moreover, the famous aromatic notes long present in Hugo fragrances, such as the innovative fruity notes of 1996, have disappeared in favor of green notes.
Thus Hugo Urban Journey opens on flowers and green notes paired with a tangy, invigorating and novel note of long-leaved Himalayan morina (Himalayan wallflower). At the heart, the fruity notes have therefore disappeared and are replaced by a black tea note that is both green yet above all warm, smoky and somewhat mysterious. Guaiac wood and sandalwood then close out these fine contrasts between warmth and freshness, bringing a sensual, charming base to this fine Hugo Urban Journey.