Hanae Mori
Hanae Mori
Hanae Mori is a name that today is enough on its own to send the imagination traveling. Indeed, it belongs to a fashion designer turned perfumer whose world sits halfway between the East and the West. Hanae Mori managed to turn each of her works into a creation charged with poetry. Here then are her origins, her history and her many creative influences.
Hanae Mori perfumes
When destiny made Hanae Mori a great couturière
Hanae Mori was born Hanaé Fujii, in Shimane, in the south of Japan, in 1926. A graduate of the Tokyo Woman's Christian University in 1947, she then married Ken Mori, a well-known executive in the textile industry. Nevertheless, the role of housewife did not convince her at all and she quickly decided to become independent. Thus she enrolled in a fashion school with the aim of creating her own fashion brand. This came to pass in 1951 when she opened her first boutique in downtown Tokyo. What is more, it was located across from a cinema showing many Western films. One day, the director Sotojiro Kuromoto came out of a screening and noticed her sign. Taken with Hanae Mori's work, he asked her to design the costumes for his next film. This is how Hanae Mori's career was launched. Very quickly, Hanae Mori became known for fashion with vibrant colors and satiny fabrics. Her ambition was then to offer the world a new image of Japanese couture. What is more, her renown extended well beyond Japan. In addition, she is responsible for the costumes of many masterpieces at the opera houses of Milan and Paris. This is how Hanae Mori managed to combine Japanese culture and Western style, going on to be admitted as a member of the Parisian Chambre Syndicale de la Haute Couture in 1977.
Hanae Mori's perfumes
As with couture, Hanae Mori does not forget her past when it comes to composing perfumes either. Thus, she remembers a butterfly that landed on her cradle when she was a child. She made it the creative symbol of each of her perfumes. Like this insect, her fragrances are naturally elegant. They embody an absolute femininity and sit halfway between Western perfumery know-how and this creator's Eastern inspiration. What is more, respectful of nature, Hanae Mori designs each of her perfumes with the utmost respect for the environment. Her packaging is entirely eco-friendly and her ingredients are selected through an eco-responsible approach. What is more, Hanae Mori supports numerous charitable initiatives aimed at improving health issues on a global scale.
Each of Hanae Mori's works favors simplicity and traditional craftsmanship without lacking in boldness. They always manage to enhance women with precision while conveying a wide range of emotions.