Burberry
Goddess
Launched in 2023 by Burberry, Goddess Eau de Parfum is signed by perfumer Amandine Clerc-Marie. The house describes a gourmand carried by a trio of vanillas heightened by luminous lavender. Wikiparfum classifies the composition among florals, while Burberry claims it as aromatic gourmand. The fragrance received the Fragrance of the Year award at the Fragrance Foundation Awards 2024, and stands out as the house's first refillable fragrance.
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Burberry Goddess Eau de Parfum was released in 2023, signed by perfumer Amandine Clerc-Marie. The house presents the fragrance as a story of self-discovery, carried by confidence, strength and kindness, summed up in the formula The power within.
The fragrance opens the Goddess collection, which has since expanded. Burberry describes the composition as a gourmand carried by a trio of vanillas enriched with lavender, while Wikiparfum places the composition in the floral family and associates it with bergamot and shiso.
The collection developed in two stages after the initial launch. In 2024, Burberry Goddess Eau de Parfum Intense intensifies the signature trio of vanillas with a smoky vanilla wood. In July 2025, a third installment, Burberry Goddess Parfum, was launched worldwide, adding a bright raspberry and a suede accord at the base.
The fragrance received notable professional recognition. It won the Fragrance of the Year - Women's Prestige award at the Fragrance Foundation Awards 2024, an award confirmed by Wikiparfum, which credits Amandine Clerc-Marie, affiliated with dsm-firmenich, as the perfumer. It also received the Best Fragrance among Women's Launches award at the Fragrance Foundation France Awards 2024.
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The advertising
Emma Mackey, divine face of the campaign
Emma Mackey, Burberry's new beauty ambassador, photographed by Mario Sorrenti alongside lions.
The launch campaign features British-French actress Emma Mackey, presented by Burberry as the new face of its beauty division. The campaign launched on July 31, 2023, with images showing Mackey running alongside lions.
The campaign photography is signed by Mario Sorrenti, who portrays Mackey as a contemporary divine figure. The choice of this ambassador continues a pattern: Burberry had previously entrusted its beauty and perfumery campaigns to actor Adam Driver and Chinese actor Chen Kun before choosing Emma Mackey.