Girls Can Do Anything, the fragrance for women. The fashion house Zadig Voltaire, born in 1997, quickly carved out a place of choice for itself in the world of fashion with rock and chic creations, offbeat just enough to be original while remaining definitively on trend.
Girls Can Do Anything by Zadig Voltaire, a refined aesthetic. The house of Zadig Voltaire is among the fairly recent names to have entered the world of perfumery. Yet it remains no less talented for that. Each of its new releases is highly anticipated by the public, particularly by young people, Zadig Voltaire's priority target. In this context, the house has just introduced a brand new manifesto of freedom for today's girls. Its fragrance is called Girls Can Do Anything. Somewhat feminist, this juice champions freedom and encourages each of us to live as we see fit. It comes in a fresh, luminous formula belonging to the fougère family. Its bottle, meanwhile, favors restraint.
Zadig & Voltaire presents its little water bottle
Zadig & Voltaire made a rather unconventional choice when it comes to the bottle. While it may seem quite simple at first glance, it also plays on a trompe-l'oeil effect. Its walls are indeed made of glass. Yet its style could easily be mistaken for that of a plastic bottle. This is especially apparent at its base. Rounded in shape, it is notched with four ridges at its foot, just like water bottles. Thus, Girls Can Do Anything is a fragrance intended for all athletic women. It brings the freshness and resources that a woman of action needs. That, at least, is the message hidden behind this unconventional shape.
The other attributes of the Girls Can Do Anything bottle
Beyond this unexpected base resembling that of a water bottle, the Girls Can Do Anything bottle favors round, generous forms, perfectly suited to the softness of femininity. This bottle is wrapped in a white label bearing its name in capital letters. The whole is topped with a much more imposing chrome cap. It is finely engraved in the manner of a signet ring. Its imposing stature contrasts with the tenderness and rounded curves of the rest of the container. Behind this femininity and romanticism lie contrasts and a very strong character.
The pink color chosen by Zadig & Voltaire
Finally, the last element defining this new fragrance: its soft pink color. While this may seem common for a women's fragrance, it is worth noting that it is rather unexpected for Zadig & Voltaire. Indeed, the house had accustomed us to much more sober colors for its fragrances, such as black or white. Girls Can Do Anything is the first juice to feature a true color. Pink was chosen because it is an absolute symbol of femininity. Here, however, it is not overly girly but instead plays on transparency and appears in a very contemporary neon shade. In doing so, it nonetheless preserves the very essence of the Zadig & Voltaire house.