Eau de Vie, Kenzo reinvents its Flower perfume Kenzo Takada created the Kenzo label in order to blend the clean, modern lines of his native Japan with the sensual, glamorous cuts he loved so much during his stays in France.
Flower Eau de Vie, Kenzo's new unpredictable and light poppy
Since the turn of the year 2000, Kenzo has surprised year after year by reinterpreting the image of a red flower, simple, fragile and singular in purely olfactory terms. Flower by Kenzo has made women's hearts flutter with romance for nearly 20 years, reinventing itself year after year to always arrive where it is least expected. This time, it re-enchants Kenzo's urban and modern world and becomes Flower Eau de Vie. The blooming of Kenzo's famous poppy this time reveals a fragrance that is a favorite, an olfactory melody that makes one want to listen to it again and again. Let us look more closely at what this new fragrance is made of.
Flower Eau de Vie, fresh and spicy top notes
Kenzo's Flower Eau de Vie sets off at a brisk and striking pace, both sun-kissed and spicy. Ginger gives it an oriental, mesmerizing breath. Renowned for its aphrodisiac properties, it speaks volumes about the sensuality of the woman wearing this fragrance. Intense, rosy and peppery, it blends beautifully with the citrus opening of Flower Eau de Vie. Usually reserved for the heart notes of fragrances, ginger appears from the very first breath of Flower Eau de Vie and gives it a lively, unexpected power. It is paired with neroli, an essential oil produced from the flower of the bitter orange tree. Behind these small white petals lies an extremely fresh, sun-kissed flavor. Wonderfully light, neroli reveals the sweetest side of the Flower Eau de Vie woman by Kenzo.
The absolute femininity of Flower Eau de Vie
Then, the heart of Kenzo's Flower Eau de Vie resembles an enormous bouquet of flowers. It blends two absolute icons of feminine perfumery: rose and orange blossom. Used by women since Antiquity, rose is a true star in its field. As romantic as can be, it nonetheless has bite and might well surprise with its sharp thorns. It brings more contrast and depth to this juice, which shines through the Mediterranean softness of orange blossom. Also celebrated since Antiquity, orange blossom is at once sweet, powdery and waxy, giving this composition an infinitely summery breath.
Flower Eau de Vie, a base of sensuality
Finally, Kenzo's Flower Eau de Vie closes with a more seductive and sensual base of tonka bean. This small black seed, as prized in pastry-making as in perfumery, lends here its toasted, almondy breath. It gives Flower Eau de Vie a slightly caramelized scent and thus delights all lovers of gourmand fragrances, without tipping over into an overload of sweetness. White musks, for their part, further enhance this essence of purity and give off a clean sensation, like that of a delicately ironed shirt covering bare skin.