Arizona Bloom is an eau de parfum from Floral Street, the London house founded by Michelle Feeney, launched in 2020 and composed by Jérôme Epinette. A dry floral amber, it pairs Madagascan black pepper and Balinese coconut at the top, jasmine petals and fig leaves at the heart, and cashmere woods, oakmoss and salted musks at the base.
A bottle housed in a molded paper pulp box with an embossed lid, held by a reusable colored band, recyclable and biodegradable.
Floral Street presents its perfumes in a molded paper pulp box with an embossed lid, held by a reusable, brightly colored band. The house calls it fully recyclable and biodegradable, a first in the fragrance market by its account, and suggests keeping it as a jewelry box or seed tray.
The British papermaker James Cropper, which manufactures it, describes a single-material package made of natural wood fibers: lid, base and interchangeable inserts for each size, in a shade developed for the brand. Each fifty milliliter box recycles one used paper cup.
Also composed by Jérôme Epinette
- Patchouli BlancVan Cleef & Arpels
- Thank U NextAriana Grande
- Mimosa IndigoAtelier Cologne
- Vanilla CanyonPhlur
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