A Drop D’Issey, the 2021 novelty from Issey Miyake. Issey Miyake is a Japanese couturier who has gradually exported Asian craftsmanship to Europe, becoming one of the greatest talents of his generation. Visionary, cross-cultural, artist and inventor, Issey Miyake has more than one string to his bow and combines tradition and avant-gardism like no one before him.
The year 2021 marks a real turning point in the history of the house of Issey Miyake. To move away from its traditional Eau d’Issey, Issey Miyake offers a new invitation to see the world differently. In a register that remains modern and poetic, it opens an unprecedented window onto the surrounding nature. Its women’s fragrance A Drop d’Issey takes us to the heart of nature to discover all its beauty. A Drop d’Issey by Issey Miyake aims to be as floral as it is sun-kissed, while being infinitely respectful of nature. Entirely made in France, A Drop d’Issey by Issey Miyake comes in a modern bottle stripped of anything superfluous. A breakdown of its visual.
A Drop d’Issey by Issey Miyake, a bottle like a magnifying glass
A Drop d’Issey by Issey Miyake is an invitation to see the world around us in an entirely new way. It invites us to dive into a new imaginary world, to see, feel, escape. It transforms perception, breaks the codes, offers a positive vision of the world and reveals the hidden beauty of nature. And what better way to discover hidden elements than by using a magnifying glass? To enhance this mysterious and surprising nature, Issey Miyake chose a transparent glass bottle, distorting the world and enlarging it. To use this magnifying glass, one only has to look through the bottle. It is meant to be as simple as it is pared-down. And yet the magic works, and this bottle is in perfect harmony with the message of A Drop d’Issey by Issey Miyake.
Colors synonymous with purity
Because it is here a matter of evoking the purity and beauty of nature, A Drop d’Issey by Issey Miyake is stripped of any superfluous detail. Timeless and simple, its bottle relies above all on the transparency of glass. This transparency is omnipresent, except for its cap. Still within a very pure register, it favors immaculate white. Its shape, meanwhile, blends entirely with the rest of this container, drawing a perfect circle. Only the names of this fragrance and of its creator Issey Miyake appear in black letters along the edge of its walls, remaining discreet.
A drop of water as inspiration
While some see in this bottle a form of magnifying glass, others prefer to see that of a drop of water. After all, what better element to symbolize nature? It should be noted in passing that water is an element that has always fascinated Issey Miyake, as shown by his previous fragrance and best-seller l’Eau d’Issey. Once again, it is present. Since water is fundamental to all forms of life, it is clearly evoked here. A Drop d’Issey by Issey Miyake even has a second drop drawn on its back, like a drop within the drop. The whole is designed to be laid flat, and comes in two different sizes of 50 and 90 ml.