Chloé Eau de Parfum Naturelle, a 100% vegan fragrance. It was in 1952 that Gaby Aghion founded the Chloé house. Since then, the house has been guided by a spirit of freedom and unwavering poetry. Fully devoted to women, Chloé has carved out a prime place for itself in the world of fashion and then in that of perfumery.
In 2021, the Chloé house decided to reinvent its first fragrance, created in 2008. Chloé Signature gave rise to the Eau de Parfum Naturelle. While its bottle remains largely the same, it is now adorned with a small green ribbon, which speaks volumes about its plant-based side. Of course, this is reflected in its fresh, floral breath, but not only that... The Eau de Parfum Naturelle is described as a vegan fragrance. More respectful of the planet and our resources, it brings a breath of novelty to the Chloé range and is aimed at an authentic, spontaneous woman. Here is a breakdown of its composition.
The Eau de Parfum Naturelle, a vegan composition
Chloé's Eau de Parfum Naturelle is a fragrance that stands apart through its scent, but above all through its composition. Indeed, it is described as a 100% natural-origin fragrance. Let us first go back to what that actually means... 100% of NATURAL ORIGIN is not the same as 100% natural. As perfumer Michel Almairac explained, the Eau de Parfum Naturelle does not contain only natural raw materials. It also brings together ingredients obtained through a chemical process, better known as synthetic ingredients. Nevertheless, these are made up of more than 50% renewable carbon, which is a real positive. The brand also states that the rose, neroli, cedar and citron used in the composition of the Eau de Parfum Naturelle all come from responsible, sustainable crops. Finally, Chloé's Eau de Parfum Naturelle contains no filters or artificial colorants.
The floral, luminous scent of Chloé's Eau de Parfum Naturelle
Let us now turn to the scent of Chloé's Eau de Parfum Naturelle itself. Here, everything begins with an absolute sensation of freshness. This comes from citron essence, infinitely zesty and green, and from blackcurrant bud, more tangy. Then, at its heart, Chloé's organic rose appears. Hand-harvested, it is the star ingredient of this women's fragrance. Lit up by neroli, the rose in Chloé's Eau de Parfum Naturelle becomes more delicate and velvety. Grown in Bulgaria, it is also enhanced with mimosa absolute, an ingredient known for its sun-kissed character. Finally, cedar essence gives Chloé's Eau de Parfum Naturelle a more lasting, woody facet. The result is a refined fragrance that lasts for many hours. Rich in nuance, the Eau de Parfum Naturelle is a fragrance intended for a woman in harmony with her environment, fully aware of the importance of preserving our resources. If this fragrance were to be likened to a simple pleasure, it would be a morning stroll through the rose garden. So, what are you waiting for to treat yourself to this gentle spring escape?