Chloé Eau de Parfum Naturelle, a 100% vegan fragrance. It was in 1952 that Gaby Aghion founded the Chloé house. Since then, the house has been guided by a spirit of freedom and unwavering poetry. Fully devoted to women, Chloé has carved out a prime place for itself in the world of fashion and then in that of perfumery.
The Chloé house decided to reinvent its signature fragrance from 2008 and give it a new, more natural and plant-based breath of life. Clearly riding organic trends, Chloé offers a composition that is more environmentally friendly and reduces its carbon footprint. The Eau de Parfum Naturelle is an infinitely floral essence, built around the fresh, springlike scent of an organic rose. Its ingredients are rigorously selected and sourced from sustainable crops. The Eau de Parfum Naturelle is aimed at an authentic, spontaneous woman who places real importance on preserving natural resources. This is noticeable right down to the bottle of this fragrance...
Chloé creates a bottle more respectful of nature
In 2021, more and more perfume houses are working to reduce their impact on the environment. In this respect, the Eau de Parfum Naturelle contains only ingredients of natural origin, which proves just as beneficial for our resources as for our bodies. Likewise, when it comes to the bottle, perfume bottles are becoming more environmentally friendly. The Eau de Parfum Naturelle completely rethinks the design of its predecessors and is designed to reduce its carbon footprint. As proof, this bottle contains 25% recycled glass. Likewise, it comes in cardboard packaging made from 40% recycled paper. Finally, the attention to detail goes even further, down to the small polyester ribbon attached at its neck. While this takes on a green hue in tribute to its plant-based, natural spirit, it is also made from recycled fabric.
The refined design and pleated glass of the Eau de Parfum Naturelle
The Eau de Parfum Naturelle is a fragrance with a sophisticated yet clean look. Its bottle owes its existence to designer Patrick Veillet and has not aged a day since it was first designed in 2008. Of course, one cannot fail to notice its sumptuous pleated glass. More specifically, it is inspired by the plissé soleil pattern adorning the sleeve of a Chloé blouse. The result of genuine technical prowess, it is as delicate as it is precise. Indeed, this bottle retains a very geometric shape. Its oval cap, however, softens the whole. It stands as a token of all the delicacy of this fragrance. It is also worth noting that the silver metal plate of Chloé's previous fragrance has disappeared. Now, its name is inscribed directly into the glass. As for color, the Eau de Parfum Naturelle takes on a very pale, springlike appearance. Its juice is nearly translucent, while its cardboard box perfectly matches the green of its ribbon. As for size, the Eau de Parfum Naturelle comes in three different sizes. It is available in 30, 50 and 100 milliliter spray bottles.