Baiser Volé is an iconic fragrance from the house of Cartier. It was created in 2011 and very quickly established itself as a must-have in feminine perfumery, embodying elegance and love. This floral composition revolved exclusively around the floral character of lily.
When Baiser Volé made its appearance, in 2011, within the house of Cartier, it was very quickly associated with a passionate encounter, a kind of parenthesis suspended in the whirlwind of life. Revisiting such a moment thus proves to be a rather audacious gamble. Nevertheless, Cartier decided to take up this challenge and embark on an even more fervent embrace than before through the creation of the fragrance Baiser Fou. With it, impulse seems to prevail over reason, letting a soft floral fragrance based on orchid drift through the air.
When Cartier transforms an intense kiss into a sensual fragrance
Of course, the new Baiser Fou unmistakably echoes its predecessor, Baiser Volé. It follows the same theme of intense, fiery love. A passionate juice, it evokes a burning and unique embrace. It thus sets out to offer an unforgettable sillage woven with desire and sensuality. Baiser Fou takes the form of a floral fragrance organized mainly around the scent of orchid. It should be noted that this is the signature flower of the Cartier brand, used in almost every one of its compositions. In this sense, Baiser Fou would almost appear as a kind of wildly feminine soliflore woven with playfulness. Nevertheless, other ingredients accompany the orchid for a sweeter, more gourmand and addictive result. Orchid is thus revealed here in its many facets, appearing in turn passionate, tender, fervent, intense or powdery. It is intended for romantic women with a touch of impertinence, guided above all by their instinct and eager for unforgettable sensations.
Baiser Fou, a fragrance signed Mathilde Laurent
To create such a fragrance, Cartier chose to call on Mathilde Laurent, a perfumer who from then on seems to have crafted this fragrance in her own image. Indeed, this young woman is renowned for her strong-willed temperament, and many describe her as rebellious and sensitive. Far from the dictates imposed by marketing and by our society, Mathilde Laurent generally rejects outright any overly standardized products. She far prefers to be guided by her limitless creativity and inspiration, drawn most often from her memories, her childhood and her impressions. For her, a fragrance is not described like a recipe but rather read like a story. It is thus that she brilliantly delivers a fragrance charged with audacity and intensity. Moreover, Mathilde Laurent is indeed a reliable and essential figure in perfumery today. It should be noted that this earned her the Prix des Parfumeurs at the Grand Prix du Parfum in 2010, the Grand Masculin award in 2012 and an award at the Olfactorama in 2013… Accolades that speak volumes about the quality of her work and the authenticity found in the new Baiser Fou.